8. CELL PHONE INDUSTRY ANALYSIS

10. by

11. Joshua Chan

12. Zhisui Chen

13. Irene Cormane

14. Nou Her

15. Renie Thomas

19. MGMT 182

22. May 12, 2006

25. Introduction

26. Dominant Economic Indicators
1. Market Size:
2. Scope of Competitive Rivalry:
3. Stage in Life Cycle:
4. Numbers of Companies in the Industry:
5. Customers:
6. Technology/Innovation:
Technology and innovation are advanced every year making the industry even more competitive. Cell phone companies that design and make evolutionary upgrades are emerging into the market to be more competitive.
7. Product Characteristics:
Camera cell phones:
Downloadable Application:
Video (Streaming):
Internet Access via PC Card:
Motorola RAZR:
LG the V:
8. Scale Economies:
Internal
External
9. Learning & Experience Effects:
10. Capital Requirements:
11. Industry Profitability:

27. Six Forces of Competition
1. Threat of New Entrants
2. Bargaining Power of Suppliers
3. Bargaining Power of Buyers
4. Threat of Substitute Products/Services
5. Intensity of Rivalry among Competitors
6. Unions

29. Competitive Position of Major Mobile Phone Manufacturers