1. A “lost consonant” example

2. Strike while the iron is hot
Possible interpretation: 
Seize the opportunity! When we have the chance to do something, we should do it immediately. Otherwise it will be too late.

3. Strike while the (i)ron is hot
Becomes…
Strike while the ron is hot
Or rather…
Strike while the Ron is hot
(‘Ron’ being a man’s name)

4. Strike while the Ron is hot
What do we need in terms of image material?
- We need ‘Ron’, a who looks hot
- We need we need people who look like they are striking (refusing to work) or striking (hitting something)
- We need some background

5. Could this be Ron?
Could these be our strikers?
Could is fire be why Ron is hot??

6. STRIKE WHILE THE RON IS HOT
THE LOST CONSONANT
STRIKE WHILE THE RON IS HOT