1. Finance Strategy Session: Earn Every Vote
Spring 2015

2. Hillary’s trip to Iowa in 100 seconds

3. What we’re going to do to win How you can help ensure we win
Today’s discussion 1
Why Hillary is running 2
What we’re going to do to win 3
How you can help ensure we win b

4. Why Hillary is running
I’m running for President because everyday Americans and their families need a champion and I want to be that champion. So you and your family can do more than just get by – you can get ahead and stay ahead.

5. Presidential Qualities What kind of president do we need?
Voters want a fighter who will deliver for them…
Presidential Qualities
% “Great Deal of Difference for People Like Me”
What kind of president do we need?
Toughness and tenacity to stand up for middle-class Americans and fight for better schools, higher wages, affordable healthcare and jobs.
51%
78%
TOTAL
Tenacity to take on the toughest fights. Refuses to quit until the
job gets done.
47%
Someone experienced who knows what it takes to get people to work together.
Seeing the fights of the middle
class as their own fights.
46%

6. Iowa and N.H. focus group quotes
…and see Hillary as that fighter
Iowa and N.H. focus group quotes
Hillary’s qualities
“She’s tenacious, fearless. She’ll protect her own.”
– Democratic voter from Iowa
Is tenacious and doesn’t give up
“[We need] someone who’s gonna sit at the end of the table… and effectively direct the people around that table.”
– Independent voter from New Hampshire
74%
Will be a fighter for average working Americans
“[We need] someone who can show that compromise benefits both sides – but
that compromise should not be a
euphemism for giving up.”
– Democratic voter from Iowa
63%

7. Hillary is strong with the Obama coalition
Overall Favorability
Among battleground
state voters
52%
Total
51%
Total

8. Hillary represents the future, Republicans represent the past
% opposed to candidate citing concern about a “family dynasty”
% of voters who said candidates represent the future or past

9. Our team values This campaign is about everyday Americans.
We will fight to earn every vote.
We’re building a big tent.

10. Primary election timeframe
May: Campaign’s
Official Launch
June 30: Q2 Deadline
for Fundraising
2016
Ramp Up
April
Official
Kickoff
May –
June
Build Organization
July –
November
Get Out The Vote (GOTV)
December –
February

11. We are building a foundation for victory in every state
First Four States
National Organizing from Day One
Face-to-Face Candidate Events
Launch Organizing Program
Intensive Ground Game
Grassroots House Parties
Digital Organizing
Days of Action NV SC IA NH

12. Meeting voters on their platform Integrate social media at all levels
Reaching voters across digital platforms and channels
Meeting voters on their platform
Integrate social media at all levels

13. We’re building our online community...
Strong Digital Start
Facebook:
Launch video views in 1st week: 2,850,000
New “likes” in 1st week: 720,000
Twitter:
Total followers, end of Week 1: 3,390,000
Retweets of launch tweet: 105,000
YouTube:
Launch video views in 1st week: 4,200,000
Our launch video had 16x as many YouTube views as Rand
Paul’s – and Paul released his video a week earlier
Launch video views
Jennifer Epstein, Bloomberg
Friend not in politics says she "literally cried" during Clinton video. After she checked to make sure it wasn't an ad for something else.
Laura Meckler, Wall Street Journal
Friend not in politics watched Clinton video & said "that's me" when scene of mom going back to work flashed.

14. …and we’re having fun doing it

15. Primary dollars are our greatest need
‘07 Total:
$102M
$33M
$33M
$32M
$32M
‘11 Total:
$98M
$26M
$23M
$21M

16. Major donors sustained the Obama 2012 campaign in its first year
Digital
Major Donor

17. Early listbuilding costs money – but pays off
May 2011: 1,200% ROI
May 2012: % ROI

18. Become a Hillstarter by Recruit other friends to
How you can help 4 1
Contribute – up to $2,700
Host an event 2 5
Become a Hillstarter by
raising $27,000 in 30 days
Sign up to volunteer 3 6
Recruit other friends to
become Hillstarters
Tweet your support

19. Facebook.com/HillaryClinton HillaryClinton.com/volunteer
Join us!
Facebook.com/HillaryClinton
@HillaryClinton
HillaryClinton.com/volunteer