1. Ohio’s Nutrition Incentive Program
Our Mission
To improve the health of underserved communities by increasing affordable access to healthy foods
Our work supports families, farmers, and local economies

2. What Are Nutrition Incentives?
An evidence-based model that incentivizes the purchasing of healthy foods
Supported by the USDA’s
Food Insecurity Nutrition Incentive (FINI) program
“Produce Perks makes it possible for me to stretch my dollar at the grocery store. I don’t think I would be able to keep my family nourished without this additional benefit.”
—Bob from Bethel, Ohio
Produce Perks is Ohio’s Nutrition Incentive Program. Incentive programming varies from state to state. Produce Perks incentivizes produce purchases when qualifying SNAP purchases are made. Other models...

3. Is there a Produce Perks location in your area?
slido.com
Event Code: Perks

4. Ohio Nutrition Incentive Network
Produce Perks Midwest
ACEnet
Countryside Conservancy
Farmers Market Association of Toledo
Farmers Market Management Network
Ohio Department of Aging
Ohio Department of Health
Ohio Grocers Association
Ohio State University Extension, Cuyahoga County
Prevention Research Center for Healthy Neighborhoods, Case Western Reserve University
Summit Food Coalition
Wholesome Wave
An Ohio partnership for food retailers, producers, and communities to increase access to locally grown, healthy food for all Ohioans.
Special call out to CHC/ODH.

5. How We Got Here

7. 2017 Customer Reach
Based on zip code entry with Transaction

8. 2018 FINI Award Harvesting Health in the Heartland
Through Statewide Nutrition Incentive Program Expansion
Reaching 70,000 SNAP consumers
Impacting 2,300 farmers
Generating $3,000,000 in fruit and vegetable purchases
A $2.27 million dollar award supporting a $4.6 million dollar three year project
Discuss how behavior change is part of truly changing health- introducing new places to shop healthy
1.56 million Ohioans participating in SNAP [2016]
$2.5 billion in SNAP distributed [2016]

9. Expand and Deepen Program Reach
Growth to 125+ Direct To Consumer Sites
Growth to 27+ Grocery Retail Sites
Growth into 35 Counties

10. Unified Marketing Campaign
Distribute 50,000+ print collateral annually
Develop statewide partnerships
Gather SNAP consumer feedback

11. Measure and evaluate increases in fruit and vegetable purchasing and consumption
Cross-sectional surveys to evaluate if having access to both DTC and retail sites results in greater consumption of fruits and vegetables
Retail implementation case-studies

12. How The Program Works At Farmers Markets
Farmers market based

13. How The Program Works At Grocery Stores
11 stores across the state offer Produce Perks
Customers may receive up to $10 in produce
3 Models:
Discount
Voucher
Automated Coupon

14. Produce Perks App How can we better serve SNAP consumers?
How can we reduce stigma?
How can we make the purchase of healthy foods the easiest choice?

15. What barriers can you imagine to eating healthy foods or accessing the Produce Perks Program?
slido.com
Event Code: Perks

16. How Did You Hear About this Market?

17. Have you ever shopped at this famers' market before today?

18. What are your main reasons for shopping at this farmers' market?

19. Stages of Change
Pre-Contemplation – unaware of a need for behavior change
Contemplation – ambivalence, open to change but lacks commitment
Preparation – intention to change, making small changes
Action – thinking has changed, plan is executed
Maintenance – change continues, relapses

20. Get Involved! Ana: ana@produceperks.org
Visit to find more information.
Follow us on social media at Facebook.com/produceperks, Twitter.com/produceperks, and
Grassroots policy campaign, OHNIN, promotional partners, site support