1. Netflix Case: David becomes Goliath
By John Gallaugher
Case Study available at:
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2. Topics Covered NetFlix Startups vs. Established Firms
Virtual vs. Physical Storefronts
Long Tail Industries
Resources for Competitive Advantage
Value of Moving Early
Short & Long Term Vulnerabilities

5. Key Resources for Comp. Adv. Brand Scale
Distribution Centers
Customers
Selection
Data / Switching Costs

6. Distribution Centers

7. Economies of Scale Subscribers: 14 million Subscribers: 2.2 million
Vs.
Cost to run the effort:
$300 million
Cost to run the effort:
$300 million

8. Long Tail:
businesses that can profitably offer a great volume of less popular products
Source: Wired

10. Crowdsourcing:
Outsourcing a task to a large, and undefined population in the form of an open call.

11. “underwhelming” Not Enough Content
No Way to Get Content to the Television

12. Windowing:
content is available to a given distribution channel for a specified period of time (window).

13. Many Models