1. Rock Incubator Pitch Deck Template
(Delete this slide before submitting)

2. Title Slide: Startup Name
Team Lead Name

3. Value Proposition Template
For [target customer segments] who must [problem to be solved], our product is a new [category name] that provides [solution to the problem]. Unlike [current solutions], we offer [key differentiating factor].

4. Who is your target customer(s)?
What are their personas?
How do they make decisions?
Is there more than 1 decision maker?
Are there key influencers?
What partnerships will be needed, if any?
Is there a two-sided platform and if so which side is most important?

5. Why is this a problem? How is the customer solving it now?
What are the switching costs or hurdles to switching?

6. How big of a problem is this?
Total Addressable Market (TAM)
Serviceable Addressable Market
(SAM)
Target Market
This is the market you will address initially

7. What key benefit do you offer your target customer and how?
Saves time?
Saves costs?
Access?
Convenience?

8. How are you different?

9. What are your competitive advantagesIP
Industry Expert
Team
First Mover Advantage

10. Team- Please provide all team members, their critical expertise, and their role in the venture
Company Name:
Team Member
Affiliation (list school & yr or org/company)
Role
addresses
Cell phone #

11. Assumptions/Hypotheses
Key Questions/Tests to Validate Value Proposition/Business Model

12. Test Plans- Use 1 slide per plan
Assumption- Target market is x, sales cycle is y, key features are a,b,c, packaging, sales cycle time, willingness to switch, marketing messages, etc
How will you test it? (survey, kickstarter campaign, product samples, custoemr interviews, buy it now button, google campaign etc)
Cost- Please list all anticipated costs
Metrics (be specific) – 5% click through, 25% buy it now,3-4 Letters of intent, 1 beta etc
Timing- Estimate how long will this take to complete

13. Test Plans- Use 1 slide per test
Assumption-
How will you test it?
Cost-
Metrics (be specific)
Timing to complete