1. “There are three kinds of lies: lies, damned lies and statistics”

2. “Toast-gate” Acrylamide is formed on burnt toast, potatoes etc.
Causes tumours in mice from high doses
WHO classification: “probable carcinogen”

3. Hazard v Risk

4. “Toast-gate” Acrylamide is formed on burnt toast, potatoes etc.
Causes tumours in mice from high doses
WHO classification: “probable carcinogen”
But no epidemiological evidence of increased risk of cancer in humans
On 23rd January 2017, UK Food Standards Agency launched a campaign…

14. Impartial communication of numbers?
Not deliberately using a “frame” to distort or misrepresent a number….

21. Graphics can be very powerful too….

24. Fox News’ idea of pie chart….

29. WHO: hazard, not risk….

31. Cancer research gave this baseline figure….

33. Using expected frequencies…..

35. “New drug can double your chances of survival from cancer”