1. Situation Analysis Framework (5 Cs)
Customers; Competition; Company; Collaborators; Context (PESTEL)
“Maybe you are searching among the branches, for what only appears in the roots.” ~ Rumi
Salman Azhar & Friends in 2018

2. Situation Analysis 5Cs: Preview
Customers: Determine the target customers & their needs
Competition: Analyze others vying for the target customers’ needs
Company: “SWOT” analysis to meet the customer needs
Collaborators: Outside sources that can help
Context/Climate/PESTEL:
P Political E Economic S Social
T Technological E Environmental L Legal
When are these most important?
Highly regulated countries & areas (European countries)
Salman Azhar & Friends in 2018

3. Salman Azhar & Friends in 2018
Situation Analysis 5Cs: Preview
Salman Azhar & Friends in 2018

4. Salman Azhar & Friends in 2018
Situation Analysis 5Cs: 1. Customer
Process:
Determine the target customers & their needs
Principles:
Value
Satisfaction
Recommendation
Examples:
Market segments
Frequency of purchases
Quantity of purchases
Channel (retail, online, …)
Customer needs
Trends over time
Salman Azhar & Friends in 2018

5. Salman Azhar & Friends in 2018
Situation Analysis 5Cs: 2. Competition
Process:
Analyze others vying for the target customers’ needs
Principles:
Opportunities & Threats
Market Share
Different levels of current/prospective
Examples:
Is the threat active or potential?
Product features comparisons?
Other strengths and weaknesses vs. competitor
Salman Azhar & Friends in 2018

6. Salman Azhar & Friends in 2018
Situation Analysis 5Cs: 3. Company
Process:
“SWOT” analysis to meet the customer needs
Principles:
Objectives
SWOT
Strategies
Technology
Political
Examples:
Analysis of Objectives
Marketing strategy
Marketing mix (6 Ms)
Performance & efficiency
Product line
Salman Azhar & Friends in 2018

7. Salman Azhar & Friends in 2018
Situation Analysis 5Cs: 4. Collaborators
Process:
Outside sources that can help
Principles:
Shared interests
Upstream, downstream, or complementary
Examples:
Distribution Channels
(Amazon, Alibaba, …)
Cross-selling & package deals
(Bread & butter, G-suite, …)
Complementary businesses
(Airlines, Hotels, Rent-a-car, …)
Salman Azhar & Friends in 2018

8. Situation Analysis 5Cs: 5. Context/Climate/PESTEL
P Political
trade regulations, labor laws, taxes, …
E Economic
Rates of economic growth, interest, exchange, inflation
Costs of labor, goods
Business cycles, projections
S Social
Cultural aspects, demographics (age, economic, …), education, trends, … population growth, education, trends, …
T Technological
Automation, technology advances, technological incentives, R&D activity
Can determine barriers to entry, production, outsourcing, costs, quality, …
E Environmental
Ecological/environmental aspects (weather, climate change, …) which may impact industries (farming, financial, health, ..)
L Legal
Laws (consumer, financial, employment, antitrust, safety, …)
Can impact costs, demand, ….
Trumps Tripod: Reduced regulations
Lower taxes
Overseas cash repatriation
Salman Azhar & Friends in 2018

9. Salman Azhar & Friends in 2018
Situation Analysis 5Cs: Preview
Salman Azhar & Friends in 2018

10. Salman Azhar & Friends in 2018
Situation Analysis 5Cs: Recap
Situation Analysis: 5Cs
Customers (Target)
Competition (Threats, Strengths/Weaknesses)
Company (SWOT)
Collaborators (Outside Sources)
Context/PESTEL:
P Political E Economic S Social
T Technological E Environmental L Legal
Salman Azhar & Friends in 2018