1. Demand-Led Breeding Outline of phase 2 programme
Viv Anthony
Nairobi, October 2018

2. Overview and clarification of DLB phase 2
Core goal
Outputs and transition from Phase 1 -> 2
Content of Phase 2
Encouraging connectivity between breeders and seed organisations, seed regulatory bodies, food business chains
Additional partner engagement
Discussion topics break-out sessions

3. Phase 2 – Overall goal
To accelerate the uptake and use of new improved crop varieties across Sub-Sahara Africa
By……
Equipping breeders to design, breed and release varieties to meet needs of farmers, consumers and their value chains
To connect breeders with seed and food chain organisations to scale varieties, catalyse enterprise and stimulate emergence of markets

4. DLB alumni (community of practice)
DLB phase 1 - key outputs
DLB educators team
DLB alumni (community of practice)
DLB best practices (text book)
Implementation experience
(case studies)
People  Information  Know-how
Knowledge

5. DLB alumni database Name Gender Crop Country Institution
Public or private organisation
Type of job: breeder, supporting scientist, regulatory or government official
address

6. Core objectives Phase 1 2
No Change Deepening outcomes and impact
Education and training on DLB
Best practice implementation in breeding programmes to improve variety design and increase variety adoption
Policy and advocacy for DLB approach

7. Transitioning Phase 1  Phase 2
Inputs
Outputs
Outcomes
Impact/smallholders
Information
Products
Behaviour changes
People/environment
Phase 1
Phase 2
DLB training and community building
Identifying, accelerating and connecting promising varieties with private sector

8. Phase 2 – guiding principles
DLB community of practitioners
Extend partnerships for reach and expertise
Responsiveness to gender drivers
Connectivity with seed organisations, release committees, food business chains
Inter-African country trade – regional regulatory harmonization
Market research and foresight to drive design
Performance and impact driven
Creating sustainability and endurance beyond DLB2

9. Alumni/educator community
Phase 2 programme
Variety design
Individual breeders
Alumni/educator community
Market research Foresight
Identifying Promising varieties
Portfolio of public varieties
Setting standards
Target product profiles
Variety promotion
Promotion
pitch
Technical datasheets
Creating
compelling investment cases
Scaling and adoption
Connecting with seed organisations Value chain actors

10. Implementation of DLB best practices
Two specific crop and regional breeding programs selected for in depth investigation:
Phaseolus beans in eastern and central Africa with CIAT, PABRA and their NARS partners – special focus on Uganda and bean cooking time
Tomatoes in West Africa with a focus on the NARS and University programs in Ghana and with inputs from World Vegetable Centre/West Africa regional centre, Benin

11. DLB education and training
DLB alumni community - full engagement and support
To Identify and accelerate promising new varieties
Connect with private sector seed organisations
Questionnaire to understand the number and stage of varieties and advanced lines
Advanced skills and knowledge on variety design, value definition and promotion
Target product profiles, variety performance claims and technical datasheets
Developing innovative methodology to create compelling cases for winning investment and donor support

12. Policy and advocacy
Address policy and management issues that can accelerate or limit the speed of release and adoption of new varieties
African R&D and policy leadership– promotion of DLB
National and regional policy and advocacy activities:
EAIR – Ethiopian NARS
Ghana – NARs
South Africa – Kwa-Zulu Natal regional approach

13. DLB partners
Pan-African/Regional education and training programs conducted through
BecA/ILRI Hub, Kenya
ACCI, South Africa
WACCI, University of Ghana
PABRA/CIAT, Arusha Tanzania
University of Nairobi , Kenya
Makerere University, Uganda

14. DLB partners Tomato value chain implementation
NARS – Ghana CRI- Kumasi, WACCI
World Vegetable Centre West Africa regional program, Benin
Bean value chain implementation
CIAT/PABRA
NARS -Ethiopia, Kenya, Uganda, Tanzania, Malawi

15. DLB Partners International research institutes/ programs
BMGF-GREAT gender and plant breeding program at Cornell and Makerere universities
CIMMYT maize program
CRP-Roots and tubers program
CGIAR Excellence in Breeding Program (EIB)

16. DLB partners
Expert organizations creating business case, benefits cases and ex ante impact assessments
IFPRI
Syngenta Foundation
Private seed companies

17. 4 Key discussion topics Break-out groups
How to achieve maximum engagement of DLB alumni and visibility of Africa’s next generation of varieties?
How to identify varieties with high market potential and win support and investment for seed scaling and commercialisation?
Making new variety performance claims and setting data standards
Development and content of advanced training module on target product profiles and new variety promotion

18. Plenary discussion
Clarification of core themes, activities in phase 2 and institutional partners
Identification of other capacity building initiatives in this arena and potential partners

20. DLB alumni engagement Break-out group questions (1)
What are the key benefits that could emerge from this outreach?
What are the best ways to gain maximum engagement by alumni and a high return rate of the questionnaire?
Are there areas of sensitivity that require consideration and management?
How can this outreach strengthen connectivity between, DLB alumni, educators, private sector and each other?
Should we focus only on DLB alumni or aim to include all active breeders and institutions …if so how?
How can the process be optimized?
Who else is working in this space and what partnerships should be considered
What is the best way to communicate conclusions, implications and opportunities back to participants?
Is the questionnaire fit for purpose? Are changes needed?

21. Recognizing varieties with market value Break-out group questions (2)
How can the value of a new variety or trait be determined – economic, social and environmental?
How can commercial business cases for the private sector intersect/contribute vice versa with value assessments by social impact investors, national governments and international donors
How can technology push be identified vs. demand or market pull in breeding and variety promotion?
How can public plant breeders, their value chains and African seed organisations get more insights from each other about the critical drivers for new product design?
How well understood is DLB and using technical product profiles to select new varieties with market value by public and private breeding organisations?
How to win support for closer links between public and private sector organisations and change by breeders, managers, seed orgs, regulatory officials, donors and other stakeholders

22. Variety performance claims and setting standards Break-out groups questions (3)
How do users know about the performance of varieties?
What information can be trusted?
What standards are used on variety performance?
What types of datasheets are available, what do they contain and who creates them e.g. breeders, seed organisations, national variety release catalogues?
What are the full range of considerations linked to making performance claims, scaling decisions claims and seed sales?
How important is it to have recognised professional standards for technical datasheets produced by DLB breeders to promote their varieties?
What are the issues and constraints breeders face creating comprehensive datasheets for their varieties?
How do breeders learn how to communicate the properties of their varieties, set standards and create promotion materials e.g. datasheets?

23. Advanced DLB training module Break-out group questions (4)
How innovative is this training concept and is anyone else operating in this space?
What are the skills needed and what should the training content cover and not include? (e.g. datasheets, making a pitch for investment, communication skills, advocacy etc)
What should be the priority 6 crops?
What are the critical components of excellent variety promotion datasheets and materials?
How can the standards for datasheets be set?
What and who are the experts from public and private organisations that are needed to create the content?
How can the responses from the alumni questionnaire be used to help deepen the connections between public and private?

24. Personal reflection exercise Identify areas you wish to participate in
Creation of the advanced DLB module on variety performance promotion and product profiling
Reviewing the outputs of the questionnaire and the future generation of promising new varieties
Advocacy and outreach on implementing DLB within public or private breeding organisations
Establishing the value of promising varieties and making investment cases
Promotion of improved varieties
Crafting the next questionnaires on continuing professional development and curriculum for breeders post qualification