1. Positive & negative influences on health The relationship between health inequalities and health Your health promotion campaign

2. Learning Outcomes Describe non-conformity to advice in your workplace
Outline the requirements of assessments 1 & 2 with regards to educational models
Identify positive & negative influences on health behaviours and health
Describe the relationship between health inequalities and health
Identify target population & their health needs

3. Non-Conformity To Advice
Why do people ‘ignore’ health promotion advice?
What are the reasons for non-conformity in your own workplace?
(For assessment 1 you will debate non-conformity for your own workplace because there are not enough words in the essay to debate all reasons for non-conformity)
Reasons for non conformity:
Not understanding, jargon used, forgetting, learning disability, don’t agree with it, lazy, CBA, pyhsical or psychological addiction, lifestyle patterns too hard to break, culture, peer pressure,

4. Non-Conformity to Advice
In what circumstances might the following reasons for non-conformity happen: Not understanding advice Use of jargon by health professional Forgetting Learning disability Don’t agree with advice CBA Physical or psychological addiction Ingrained lifestyle patterns Culture Peer pressure Denial of condition Financial reasons (There are many more!)
Give specific examples of when this could happen. Eg
Someone is given exercises to do by their physiotheraist, when they get home they can only remember half of them, and by a week they can only remember 10%. They don’t know if they are doing the exercises correctly and don’t feel any benefit from doing them. They don’t follow the advice.

5. Health Promotion Models & Your Health Promotion Campaign
Assessment 1 and Assessment 2 need to include DIFFERENT models of health promotion
Assessment 1: compare and contrast 2 models of health promotion that could be used to reach your target audience – ensure these are NOT the models you will be using in your campaign
Assessment 2: Choose 2 models of health promotion that you will use to do your own health promotion campaign. You will need to explain why you chose these models during your presentation and in your report.

6. Example. Assessment 1: Identify your target population and their health needs. Investigate 2 models of health that would meet these needs
Target group: Consultants. Health Needs: Hand Washing.
Social Change model – government introduce legislation to target all health professionals’ hand washing. Managers introduce accountability in the hospital to train, monitor and enforce.
Behaviour Change model – leaflets distributed to all consultants putting the emphasis on the problems that can be caused to them & others if hand washing is not adhered to.
These two models would be described, compared and contrasted to highlight the advantages and disadvantages of using these models for this purpose.

7. Example. Assessment 2: Rationalise the models of health and health promotion you are using to deliver your campaign
Target Group: Consultants. Health Needs: Hand washing.
Education model – provide posters detailing when to wash hands and why.
Empowerment model – provide easily accessible hand washing facilities with posters with info on when to hand wash.
Describe the models and justify why you used them for this particular health promotion campaign. You will outline and justify their use in the presentation and also in the report.

8. Positive & Negative Influences on Health
Debate & Discuss: The more you know about someone or a group of people the better you can create a health promotion campaign.
What do you need to know?
How will you find out this information?
What do you need to know? Health behaviours? Drinking, smoking, hand washing, Socioeconomic factors: cognitive ability, intelligence, ability, gender, sex, ethnicity, age, social class. Social Inequalities.
How do you find it out? Your own experiences, epidemiological data, health reports, reviewing national health reports.

9. Positive & Negative Influences on Health: Gender

10. Positive & Negative Influences on Health: Gender
Women live on average 6 years longer than men but record higher levels of morbidity in both chronic and acute illnesses
51% of population and account for 60-65% of NHS expenditure
Over 60% of GP consultations are women
Over 60% of hospital beds occupied by women
Admissions to psychiatric hospitals are 3 times higher for women than men for some disorders.
WHY? (Source: DoH 1996, Miles 1991)

11. Research & Discuss other Positive & Negative Influences on Health
Income
Housing
Employment
Social Class
Ethnicity
Culture
Race
Social cohesion & exclusion
Laws

12. Health Inequalities
Explanations for health inequalities: Artefact - Statistics are man made & not a reflection of reality Social Selection - health determines social class & not vice versa Cultural/Behavioural - emphasis on the individual’s lifestyle, those from social classes I and II have higher unhealthy behaviours Materialist/Structural - ill health experiences by lower social classes who fewest resources, have hazardous jobs, live in poor housing, have poor education etc.