1. Research discussions
March

2. Case Study 1
Extensive reading
Chada

3. Case Study 2
Second Life
Thanaporn and Punjaporn

4. Case Study 3
Genre analysis
Richard

5. A task
You need to send an to someone you don’t know to ask for their help. What moves/steps do you include in your ?
Sample moves in a letter of complaint
sender’s address receiver’s address
salutation identification of complaint
justification of complaint demand action
sign off sender’s name

6. Interpretations of genre
ESP genre analysis
communicative purpose
social function and form
focus on structural move analysis
genres created and maintained by discourse communities
emphasis on professional and academic genres

7. Interpretations of genre
Systemic functional linguistics genre analysis
genre as staged goal-oriented social processes
influence of social context: field (activity), tenor (relationships), mode (channel)
genre analysis links form, function and social context
emphasis on non-professional genres

8. Discriminating between genre approaches
Type 1: social function dictates move structure (= SFL?)
examples of unsolicited s asking for help
Type 2: community conventions dictate move structure (= ESP?)
formal research proposals

9. Formal research proposals
Project name
Organisation responsible
Researchers
Type of research
Academic area
Keywords
Literature review
Objectives
Expected outcomes
Conceptual framework
References
Research methodology
Limitations
Timeframe
Plan of work
Plan for dissemination
Equipment needed
Budget
Other relevant information