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2.02 Merchandise Buying Plans
Inventory
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buyers Responsible for selecting and buying goods for their companies
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Buyers must: Must know customers’ taste and preferences
What they want, when they want it, what they are willing to pay Determine quantities and timing for styles, colors, sizes, and prices
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Department buying Buying for a specific department such as women’s, men’s, juniors, etc.
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Classification buying
Method of buying for chain stores. Usually only buy 1 classification. Ex: men’s sweaters, women’s dresses
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Merchandise cycle Plan Buy Sell
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Buying plan A PLAN that describes the types and quantities of merchandise to buy
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Assortment breadth (width)
The number of different categories or classifications to sell. Men’s, women’s, children’s, accessories, juniors, etc.
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Assortment depth Quantity of each item carried
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Inventory = stock Amount of merchandise available
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Assortment plan Projects the variety and quantity of stock to meet customer demand
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Dollar merchandise plan
A 6-month financial plan $ amount needed Feb july; aug Jan $ amount of merchandise each month Based on the previous year
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Stock turnover How quickly an item sells (moves). High turnover means the product is moving, thus, increasing profit
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Shock shortage (shrinkage)
Difference between the books and actual store inventory. May differ due to: Employee theft Shoplifting Errors Vendor fraud
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Stock keeping unit (sku)
A number assigned to each item Gender Size Color style
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Stock to sales ratio $ stock value beginning of month
$ projected sales for month Helps determine if the right amount of merchandise will be available to sell
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Complementary products
Items used to complement or accessorize. Ex: selling winter coats so the store stocks hats and gloves also
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Comparison shoppers People employed by stores to check out the competitors’ prices, assortment, sales, advertising, promotions, displays, services, salespeople, etc.
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Indirect selling Nonpersonal promotional selling aimed at large, general audiences
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Direct selling Personal interaction with the customer when exchanging merchandise for payment
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Internal information Information found internally Past sales records
Customer feedback Want slips Consumer polls
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External information External information used Vendors
Trade info (publications, shows, industry stats) Consulting services Fashion forecasters
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Resources when Selecting vendors
Manufacturers Wholesales Websites Catalogs importers
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