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Business Archive Council Conference 2017
HarperCollins Publishers Archive - Celebrating a 19th century business in a 21st century world
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Introduction
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Planning – Gathering momentum
Building relationships was key. Our move to this building helped drive planning. The archive now has a presence in London too.
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Planning – Gathering stories
Working with Communications. Confirming what was truth and what was legend. Sorting out assumptions on the various involved parties.
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Getting to work
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What we created
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Social media – building a presence
On Twitter, we have 101k followers and nearly 34,000 people follow us on Facebook in the UK. Our US sites have even greater numbers with Twitter at 967k, and Facebook 136,151. The 2 create a phenomenal reach.
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Promoting #HC200 Using all media was important including – Radio
Newspapers Exhibitions
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Thank you and questions?
Dawn Sinclair contact -
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