1. Marketing Basics

2. Marketing 101 Do you have a plan? No plan – no direction
No direction – wasted money
Take on too much
Do too little

4. Answer the Q’s What is your subject? Who is your audience?
Soil health, forestry, rangeland, wetlands, water quality
Who is your audience?
Youth – adult, producer – owner, urban – rural
Why should they care?
Make them more profitable, better steward, informed
How should the information be delivered?
TV, Radio, Newspaper, Newsletter, Social Media

5. Subjects
Soil
Prairie/Rangeland
Forestry
Wetlands
Water Quality

6. Beg, Borrow, Steal Keep it Easy Brand it!!!!! Be aware of copyrights
Use existing materials/test and adapt it
Brand it!!!!!
Does your district have an independent logo?
You are not NRCS
Use local talent – high school/cash prize
Be aware of copyrights
Tax dollars used - usually open for republication

7. Examples

9. Social Media Twitter Facebook The Internet Used by young farmers 25-38
Short impactful messages
Facebook
Users are typically older
40+
The Internet
Well designed – UPDATED regularly

10. Take Away Message Do Something Try Something
The work of SCDs must be told.