1. SPEECH110 C.ShoreFall 2015 East San Gabriel Valley, ROP
Chapter 13: Informing
SPEECH110
C.ShoreFall 2015
East San Gabriel Valley, ROP

2. Learning Objectives
13.1: Distinguish between informing and persuading as purposes for a speech while recognizing that they often overlap.
13.2: Identify which speech purposes are achieved primarily through informative strategies and explain why.
13.3: Illustrate the strategies of defining, reporting, describing, explaining, demonstrating, and comparing.
13.4: Explain how you can design your speech in order to increase the chances that essential information will be remembered.

3. 13.1: Planning Your Strategy
Defining Your Specific Purpose
What do you want to achieve?
How will the audience respond?
Predispositions: Some audiences need information before being persuaded, others need to be persuaded in order to be informed
How will the audience and occasion create constraints and opportunities?

4. 13.1: Planning Your Strategy
Informing Your Audience
Be “clear,” interesting, and accurate
Informative speeches within the public forum occur for two reasons:
Provide info that enables audiences to think and decide about important matters
Having the information might enable the public to decide what to do

5. 13.1 & 2: Planning Your Strategy
Clarifying Your Informative Goal
Provide information or perspective
Enrich what is already common knowledge
Update or add detail
Focus attention/agenda setting
Generate concern about topics that require action
Create positive or negative feelings
Ability to control own life
Perform competently & make informed decisions

6. 13.2: Goals of Info. Speaking
Your audience must LEARN something
Informational Needs
Gauge what the audience already knows
Decide on the appropriate approach
Make the topic relevant
Informative speaking is Objective
Persuasive speaking is Subjective
Ethical and Appropriate

7. 13.3: Informative Strategies
Defining (what)
Operational: what it is, what it does
By negation: what it is not
By example: concrete examples
By synonym: close meanings
By etymology: origin of a word or phrase
Reporting (new perspective)
Describing (imagery)
Explaining (why)
Demonstrating (how)
Comparing

8. 13.4: Encouraging Retention
The forgetting curve

9. 13.4: Encouraging Retention
Methods to Increase Retention
Make speech relevant to listeners
Challenge listeners to think, role-play situations, ask and answer questions
Use reinforcement
Include audience by using we and other inclusive language choices
Include stylistic elements
How to speak so that people want to listen:

10. Activity “Well-Regulated” & “People” Operational By negation
what it is, what it does
By negation
what it is not
By example
concrete examples
By synonym
close meanings

11. Learning Objectives
13.1: Distinguish between informing and persuading as purposes for a speech while recognizing that they often overlap.
Share ideas v. asking to believe one specific thing
13.2: Identify which speech purposes are achieved primarily through informative strategies and explain why.
Provide new information/perspective, agenda setting, invoking specific feelings

12. Take Away
13.3: Illustrate the strategies of defining, reporting, describing, explaining, demonstrating, and comparing.
What, new perspective, imagery, why, how, similarities/differences
13.4: Explain how you can design your speech in order to increase the chances that essential information will be remembered.
Keep audience involved

13. Scoring your informative speech
These will earn you an “unsatisfactory”
EX ->
Cloning ->
Speak like this, you will earn “satisfactory”
BookFace ->
Yoga ->
This is excellent!
NHU: acupuncture ->
TED: are you a great student? ->