1. Team 4: Development of client-facing material on the new European centralised system of financial supervision and regulation

2. Idea and aim of our project
New European centralised system of financial supervision
Need for clarification on ESFS and SSM as new and complex topics within the new system of financial supervision
Video clips as introduction to these topics
Initial and secondary target groups:
Primary target(s): significant financial institutions
At a secondary level: all other market players such as less significant financial and non-financial institutions including FinTech businesses
Potential addressees within the target groups:
Primary target(s): legal departments
At a secondary level: risk departments, compliance departments and other business units
Team 4: development of client-facing material on the new European centralised system of financial supervision and regulation

3. Idea and aim of our project
Access to potential clients in an innovative way
Awareness of our expertise on the topic
Concept of 3 videoclips from our offices in (i) Frankfurt/ Berlin/ Vienna, (ii) London and (iii) Paris/ Amsterdam
World vision and client-centric
Frankfurt
London
Paris
Amsterdam
Team 4: development of client-facing material on the new European centralised system of financial supervision and regulation

4. Development of our prototype/ Client interview - table of content
Team 4: development of client-facing material on the new European centralised system of financial supervision and regulation

5. Development of our prototype
Interview of a client showed the need of a table of contents
Co-productions with clients and representative to highlight the connection of CMS to the finance industry
Short and simple video clips
Team 4: development of client-facing material on the new European centralised system of financial supervision and regulation

6. AIM of successful implementation:
Distribution
Could be implemented to RegZone
Could be implemented on CMS homepage
Could be shown/played on road shows, client events
Distribution on Twitter, LinkedIn, XING
Distribution through partners such as Finexpert
Could be used as recruiting tool (e.g. at recruitment fairs, facebook or through the new (German) CMS video tool "EDGE")
Can be given to clients, e.g. on a USB stick
AIM of successful implementation:
Fun and easy way for clients to get a better understanding of complex topics on finance, such as New European centralised system of financial supervision and regulation
Team 4: development of client-facing material on the new European centralised system of financial supervision and regulation

7. Benefits
Ability to reach a wide target group with a new and innovative tool
Differentiation from competitors by being the first law firm to use video clips in this format
Possibility to differentiate from competitors as first mover
Brand awareness as a digital front runner
Economies of scale for producing other video content for further video producing products
Costs
The costs are manageable
But support of internal CMS IT departments is still required
Team 4: development of client-facing material on the new European centralised system of financial supervision and regulation

8. Please enjoy the film
Great Britain – Overview of the European System of Financial Supervision
Germany/Austria – Key information about the Single Supervisory Mechanism
France/Netherlands – National options under Single Supervisory Mechanism
Team 4: development of client-facing material on the new European centralised system of financial supervision and regulation