1. Branding – TATA Steelium & TATA Astrum

2. Brief……..
Chandigarh industrial area has approx. 500mt market with our two KACs and 3-4 other regular customers. There market is largely dominated by Furniture Segment customers in good numbers. segment. We have come up with Wall hoarding, Tempo branding & leaflet distribution for TATA Steelium & TATA Astrum. The hoardings were put at prominent locations in Industrial Area Chandigarh on main road with visibility from both sides of road. Industrial area has many small customer mainly in furniture segments (domestic furniture like almirah, table, racks, school desks etc.) who purchases material on spot and most often on low credit. To target these customers, we had also done tempo branding. The was used by us to deliver material in Chandigarh and our near by territories. This will help in the marketing to our products. We have also printed leaflets for TATA Astrum mentioning the usage of our product. WE are attaching the same with every invoice to get it reach to customer. We have also distributed leaflets in Industrial Area Chandigarh. This will also help to make potential customers familiar with our brand TATA ‘Astrum’.

3. TATA Steelium – Wall Hoarding

4. TATA Astrum- Wall Hoarding

5. TATA Astrum – Wall Hoarding

6. Hoarding on Main Road

7. Tempo Branding with TATA Steelium & TATA Astrum

8. TATA Astrum Leaflet

9. Way Forward…..
The move will benefit us in terms of larger visibility with increased customer base which will help us at the time of poor demand when big customers deny to lift material and the compliance gets affected.