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IS WHAT WE DO Updating you
Broker/owners and managers. This presentation is designed to allow you to select those slides most pertinent to your next sales meeting. If you have feedback or questions, please
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Agenda July/August 2015 Guest articles: Shelter Foundation:
Partnerships Guest articles: Leader’s Edge Training video: Communicating your value proposition to buyers Local and long-distance moving features from Atlas Shareable homebuyer content from Genworth Brian Buffini video: Prioritize your Relational Asset Exclusive saving for Royal LePage Shelter Foundation: Webinar from Learning Services: New online Commission Donor sign up Webinar: Learn how to collaborate using Google Groups Article: Are you authentic? Upcoming events #IMHOME contest
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Sales tips from Leader’s Edge Training
VIDEO: Communicating your value proposition to buyers Why should a buyer work with you over any other real estate professional? Make sure buyers understand you're not only there to help them find a house. Learn to motivate buyers to commit to working with you up front. Join Chris Leader at a BANK ON BUYERS event in September in Ontario. For seminar and event registration details visit Click on the image to view the video For more videos like this visit
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Video: Prioritize your Relational Asset
Brian Buffini on where, and to whom, to focus your energy For more information, visit rlpNetwork > Training > Training Partners.
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Prioritize your Relational Asset
Your Relational Asset is your business database. Focus your time and attention on your greatest advocates People who have sent you multiple referrals People most likely to refer you People who would refer you if asked and shown People who might refer you in the future A+ A B C Watch the video: Prioritize your Relational Asset with Brian Buffini For more information, visit rlpNetwork > Training > Training Partners.
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New online Commission Donor sign-up
Commissioned by You! New online Commission Donor sign-up Become a Shelter Foundation Commission Donor. Enjoy the convenience of donating with every deal you close and the reward of helping women and children seeking safety. Get started today! Visit commissionedbyyou.ca to sign up. The Royal LePage Shelter Foundation is grateful for the generous Commission Donors from across Canada who are making a difference within their local communities. - Commission Donors decide the amount they give per deal - $20, $30, $50, $100 etc. - the choice is entirely up to each donor. - Commission Donors are recognized and searchable on royallepage.ca - Commission donations can be directed to the local women's shelter or split 50/50 between the local shelter violence prevention programs. For more information, visit rlpNetwork > Shelter > Get involved > Commission donations
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For the greater good: Are you authentic?
Excerpted from a recent guest article in REM by Shanan Spencer-Brown, Executive Director, Royal LePage Shelter Foundation. Read the article. Businesses around the globe have turned the spotlight on their philanthropic efforts, and with good reason. “When we demonstrate good will through our actions, those efforts serve as powerful networking and marketing tools,” says Shanan Spencer-Brown. Read more to learn: How Royal LePagers have turned their good works into good fortune Learn how being authentic makes you memorable Build relationships by doing good for the community
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Promote your business with #IMHOME marketing campaign
-Canadians are being asked to take a picture of themselves to show us their favourite moments at home. It might be gardening, around the dinner table -There are weekly and monthly prizes, and a grand prize of $2500 (all prizes are gift cards) -Entering is simple! Take a photo, go to royallepage.ca/imhome, click “enter”, choose your photo to upload and fill in the entry form. That’s it! #IMHOME Realtor Contest -All Royal LePage Realtors are eligible -There are two ways to have your clients’ contest entries tracked back to you: Every Realtor® received a unique URL (if not, have them contact Customer Care at ). Use it with the digital marketing materials available to you. Have your clients include your name on their entry form. -Each office received a handheld sign to use in clients’ photos and provide an opportunity for a face-to-face connection -Customized signs to promote your personal brand and brokerage are available for order via the Marketing Centre -The ready-to-use digital marketing materials are available on rlpNetwork > Marketing > #IMHOME Contest and include: -an template to help you share the news with your clients -20 pre-written Facebook posts to promote the contest - A blog post - badge for your website - signature with contest badge - online ads -video to share on your website/social media pages/blog Encourage your clients and prospects to enter the #IMHOME contest. The top sharer of the #IMHOME contest can win a $2,500 travel voucher! Use your #IMHOME digital marketing materials to promote the contest.* Follow the Leaderboard on rlpNetwork throughout the contest to see how you rank* * Follow the Leaderboard and download marketing tools at rlpNetwork > Marketing > #IMHOME Contest. For more information, check your for communications you’ve received from
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Shareable content from Genworth
Leverage Genworth’s homebuyer education materials on your social media ‘Like’ Genworth on Facebook to get tips each week to share Share Genworth’s consumer articles, calculators & videos at Follow Genworth’s Homeownership blog for topics to share with your clients Join Genworth’s online community via
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Long-distance and local moving
Atlas moving crews will protect your client’s home with: Floor runners and cardboard to protect the floors Quilted moving blankets placed on banisters and stairs if they are carpeted Each piece of furniture is wrapped in quilted moving blankets Upholstered items are wrapped in shrink wrap Local Moving (under 150 Miles) Charges are based on an hourly rate and will depend on the size of truck, time of month/year and the number of movers required Long Distance Moving (over 150 miles) Charges are based on the weight of the shipment and the distance from the old residence to the new residence
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Exclusive savings for Royal LePage
Benefit from partner pricing negotiated on your behalf Equifax: Canada's Largest source of consumer credit information. Save up to 50% off for searched reports accessed online. Visit rlpNetwork > Marketing > Preferred Suppliers > Consumer Credit Report Royal LePage discount flooring program. Saving for you and your clients on hundreds of products and brands from flooring retailers across Canada. visit rlpNetwork > Marketing > Preferred Suppliers > Discount Flooring Program Expo Systems: Make an impact at your next indoor tradeshow with an eye-catching Royal LePage branded display. Displays can be rented in both English and French. Visit rlpNetwork > Marketing > Preferred Suppliers > Tradeshow Booths For more information, contact or visit rlpNetwork.com > Marketing > Preferred Suppliers
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Improve your website search ranking
3 tips to optimize your Google search results: Customized Listing Search Pages ClientClick users: Add search result pages specific to city, price or property type (NEW FEATURE!) Update your website to improve its relevance ClientClick users: Add articles from our large library of custom content and/or create your own personalized content. Verify your website is mobile-friendly: Test here ClientClick users: Your website is already mobile-friendly. Elite (formerly ProPlus) users can leverage the Times Square template for a fully responsive experience. Start a free ClientClick 60 day trial. Visit rlpNetwork > Marketing > ClientClick Websites or call Broker/owners and managers: Encourage your agents to promote the #IMHOME contest on their ClientClick website. The website badge has been added to the Royal LePage image file for their convenience.
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Carriage Trade single property website
Create a custom website for your next luxury listing Auto-populate with your listing photos and details Up to 50 photos view-able at full screen resolution Responsive design for optimal viewing on mobile devices Auto-generated Google map of the property address Add videos, floor plans, a property brochure and more. Option to buy a custom domain Create yours in the Royal LePage Marketing Centre! To learn more, visit rlpNetwork > Marketing > The Marketing Centre > Design Gallery > (enter “website” )
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Learn how to collaborate using Google Groups
“Building your Tech Toolkit” webinar series Manage threads, send invites, share documents and get your messages out without having to list people individually. Learning Services will show you how. Join the next Building Your Tech Toolkit webinar to learn about Google Groups: Wednesday, Aug. 5 at 2 p.m. ET / 11 a.m. PT This webinar will be recorded. Add this webinar to your Google calendar. This webinar is ideal for broker/owners, managers, administrators, and agents with teams. Every month Royal LePage Learning Services takes on a different tech topic to help agents embrace Google Apps and other online tools that can save them time and money. Previously recorded webinars are also available on royallepage.ca/training on the Building Your Tech Toolkit page.
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Upcoming dates and deadlines
Event Dates 2015 Royal LePage Events View Calendar #IMHOME national contest Runs through Oct. 5, 2015 Build Your Tech Toolkit: Google Groups Wednesday, Aug. 5 at 2 p.m. (EDT) / 11 a.m. PT Welcome Webinar for new agents Wednesday, Aug. 12 at 2 p.m. (EDT) Sales Success: Is It Time To Build a Team? Wednesday, Aug. 19 at 2 p.m. (EDT) Getting Started with the Marketing Centre Wednesday, Aug. 26 at 2 p.m. (EDT Shelter Soiree (theme and location to be announced) Friday, Nov. 6, 2015, Toronto, ON Save the date: 8th Annual National Garage Sale for Shelter May 7, 2016
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Contact us For more information on this presentation, please contact: For information on Royal LePage products or services, please contact Customer Care or visit rlpNetwork.com Customer Care Centre
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