1. Communicating For Results
Eleventh Edition
Communicating For Results
The Employment Interview 8

2. Amazon: Real-Life Case
Corbis
Hiring Practices by “Bar Raiser”
Review the real-life case.
Answer the questions for Ch. 8: (pg. 195)
What keywords would be important at Amazon?
At Amazon, would a chronological, functional, or combination resume work best? Why?
What questions should an interviewee ask?
What should an interviewee wear?

3. 8 Really? A resume has approximately
“45 seconds to grab the attention of the reader” or be tossed aside
(Ensign, 2012, p. R2).
Ensign, R. L. (2012, June 11). Selling yourself in 45 seconds or less. The Wall Street Journal, p. R2.

4. Interviewee: Preparing for the Job-Hunt

5. Investigate Employment Market
Job-hunting success rates (in percents) . . .
*10-20% in finance, health care, engineering, or IT; 45% if computer-related job

6. Networking Interviews
The most successful job-hunting method
Before a job interview, conduct 10‒40
information-seeking interviews
Information interviews provide:
─ Specific information
─ Feedback
─ Referrals for interviews
─ Job referrals

7. Prepare a Quality Resume
Conventional (paper) resume
─ Formatted to look attractive; intended to be read by a
person-not a computer.
─ Organized in the functional, chronological, or
combination (hybrid) styles.

8. The Conventional Resume
The following key tips are suggested . . .
Think of resume as a commercial.
Highlight your most important facts first.
Keep all info job related.
Make it neat; no misspelled words.
Make it easy to read.
Make it eye-catching.
Use one or two full pages.
Conventional resumes:
—Figure 8.1 (one-page resume)
—Figure 8.2 (two-page resume)

9. Test Your Knowledge!
Each small group should pick a question to discuss & report the results.
What is the main difference between the chronological, functional, and hybrid resumes?
What information should and should not be included in a conventional resume?
Compare the qualifications summary and the keyword summary (see your text if needed). When should each best be used?
Which should go first in your resume—work experience or education? How do you know?

10. Prepare a Quality Resume
Conventional (paper) resume
Electronic (ASCII) resume
─ The ASCII, electronic resume is “bare bones” without
formatting & designed to be pasted into an
message and some job boards.
─ Also called: resume, e-resume, or plain text resume.

11. The Electronic Resume Think simple
The following key tips are suggested . . .
Think simple
Use keyword summary (also called tags)
Turn off AutoFormat & AutoFormat as You Type.
Left-align text; set margins at 4.75 inches.
Avoid boldface, italics, underlines, etc.
Use only keyboard characters─for bullets use
plus or asterisk keys.
Indent with space bar, not tab key

12. Test Your Knowledge! In small groups, answer these questions . . .
List some do’s and don’ts of an electronic resume.
Prepare a keyword summary─include education, communication, and interpersonal keywords.
Why should each line of an electronic resume end with a hard return?
Electronic resumes:
— Table 8.1 (keywords)
— Figure 8.3 (sample resumes)

13. Prepare a Quality Resume
Conventional (paper) resume
Electronic (ASCII) resume
Web (HTML) resume
An electronic portfolio that includes a variety of resumes
as well as links to additional information all posted to your personal Web site.

14. The Web Resume Think e-portfolio.
The following key tips are suggested . . .
Think e-portfolio.
Omit address & phone number for security.
Showcase qualifications & abilities.
Be creative but professional with color/design.
Use only job-related information.
Link to video clips, PPT slides, past projects, etc.
Link to your & Conventional resumes.
See Sample Web Resume on next slide or page 232.

15. Sample Web Resume

16. Prepare a Quality Resume
Conventional (paper) resume
Electronic (ASCII) resume
Web (HTML) resume
Social Media Profile with resume
A Social Media Profile on such sites as LinkedIn, Facebook, or Google+ includes links to your conventional resume and a PDF copy as well. Specifics are found in Chapter 6.

17. Social Media Profile/Resume
The following key tips are suggested . . .
Think professional relationships.
Showcase qualifications & abilities.
Use only job-related information; place other content at end of profile.
Add head & shoulder photo to profile; be creative but professional with color/design.
List your smartphone contact number.
Add link to , conventional resume, & PDF.
Social media profile & resume discussed in detail in Chapter 6, pp

18. Prepare Letter of Application
Address to a “real” person.
Begin with greeting & position sought.
Provide personal information & capabilities without repeating resume.
End by requesting interview.
Give phone number & availability.
Use correct grammar; sign your name!
See Sample Letter in Figure 8.5.

19. Interviewee: Planning for the Interview

20. Prepare Mentally & Physically
Present a positive impression
Dress for the occasion
Based on what you see, would you hire these applicants?

21. Impression Management
Successful interviewees are more likely to . . .
Dress professionally & appropriately.
Describe self in positive manner; use positive personal stories.
Speak rapidly and forcefully; gesture & smile.
Lean forward, maintaining comfortable posture.
Look directly at interviewer,
nodding head positively.

22. Interview Types Nonstructured Structured Hostile or stress Group
For each type, describe two keys for successful interviewee response . . .
Nonstructured
Structured
Hostile or stress
Group
Video or virtual
Blind hiring

23. When Answering Questions
Successful job applicants typically do the following . . .
Use active, positive, concrete language
Describe weaknesses/disabilities positively
Support answers with specific examples
Use humor when appropriate
Use jargon common to field

24. “Standard” Questions
Anticipate, plan, & practice answers to these & other questions . . .

25. “Behavioral” Questions
Anticipate, plan & practice answers to these & other questions . . .

26. Let’s Practice! Ask each other two standard questions from p. 241.
In dyads, practice asking and answering the following:
Ask each other two standard questions from p
Ask each other one behavioral question from pp. 241–242.
As Before: Pretend this is a “real” interview—keep answers to 1 minute; relate answers to the workplace; smile; keep good eye contact; give examples when possible; omit using uh and um.
When finished: Rate each other on a scale of 1 (poor) to 5 (Excellent). What improvement is needed? Add a third question if time allows.

27. Questions to Ask Interviewer
Some possible questions include . . .

28. After Interview Send thank-you letter If needed, send follow-up letter
Responsibilities of interviewee . . .
Send thank-you letter
If needed, send follow-up letter
See thank-you and follow-up letters in Chapter 14.

29. Polishing Career Skills8
Polishing Career Skills
How Well Do You Communicate During an Interview?
Continued on next slide.

30. Polishing Career Skills (Cont.)8
Polishing Career Skills (Cont.)
How Well Do You Communicate During an Interview?
For scoring and interpretation, see p. 240.

31. Interviewer: Conducting the Interview

32. What Interviewees Prefer
Interviewees prefer interviewers who . . .
Show high levels of nonverbal immediacy (especially, eye contact, & open posture)
Ask open questions & give time for answers
Listen to interviewee answers
Limit interruptions
See MindTap for interview video.

33. Interviewer Responsibilities
Responsibilities include
Contact interviewee before interview
Plan the environment
Organize the interview carefully (opening, question/response, & closing)
Ask only lawful questions>
iStockphoto.com/AdamGregor

34. Lawful Questions All questions must be job related.
Lawful interview questions must follow EEOC guidelines below . . .
All questions must be job related.
The same basic questions must be asked
of all applicants.

35. Unlawful Questions Do you own, lease, or rent your home?
Why are the following questions unlawful?
Do you own, lease, or rent your home?
You sound Asian—are you from Japan?
Are you pregnant or planning a family?
What religious holidays do you observe?
Are you married, divorced, or single?
Of what clubs are you a member?
See pg. 247 for additional Lawful/Unlawful questions.

36. 8 Awareness Check Lawful & Unlawful Questions
More questions on page 247; answers at back of book

37. Answering Unlawful Questions
More effective answers to unlawful questions:
“I’m not clear how this question relates . . .”
Ask same question to interviewer.
Approaching question with humor.
Answering the fear behind the question.
Less effective answers to unlawful questions:
Silence.
“That’s illegal; you can’t ask me that.”
“I prefer not to answer that question.”
Ignoring the legality & giving an answer.

38. Interviewer Responsibilities (Cont.)
Responsibilities include
Contact interviewee before interview
Plan the environment
Organize the interview carefully (opening, question/response, & closing)
Ask only lawful questions
Listen carefully to interviewee
Clarify and verify responses
iStockphoto.com/AdamGregor

39. Let’s Practice! Ask each other two unlawful questions from pg. 247.
In dyads, practice asking and answering the following:
Ask each other two unlawful questions from pg
Answer one question using a “less effective” response and one question using a “more effective” response (see pg. 248).
When finished: How did it feel? Can you think of any “new” ways to answer unlawful questions?

40. 8
The End