1. Audio
Katherine Brosky

2. Example A – radio Killed Paper
War of the Worlds
Play Audio
Discuss
This slide will show the students that audio is relevant and sometimes more relevant than the written word.

3. Importance on Lack of Visual
Play audio of random noise
Show video
Shows news clip
The lack of visual can intrigue the mind of the listener and cause the listener to want to know more.

4. Importance of Synthetic Sounds
The use of synthetic materials (microphone, tape recorder, etc.) to capture natural sounds (foxes, water, humans, etc) helps the listener to consider the world around them and connect them to a topic.

5. Putting Audio in Action
Audio is not the written word = there is no time to reread
Word choice must be concise and thoroughly thought out
Overall Objectives :
Make the listener imagine the scenario by utilization of descriptive words and scripts in narrative form .
Make the listener connect to your campaign by use of sounds related to the topic, terminology related to the topic.

6. Example B Campaign for cleaner water in Pittsburgh
Play Audio and show script
Discuss

7. Audio does not equal radio broadcasts
Do not assume audio to be only in the form of radio broadcasts
Audio is any audible wave recorded .
Other examples include:
songs / poems
commercials
podcasts

8. Relation to Your topics
Make a list of sounds that relate to your topic
Share one sound from your list and how it could be conveyed through an audio form.