1. Sawaya Segalas & Co., LLC Preliminary Introductory Materials
February 2011
Sawaya Segalas & Co., LLC Preliminary Introductory Materials
IRI InfoScan (TOTAL US DRUG data ending Apr 17, 2016)

2. Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Dollar Sales ($MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
-3.8%
Source: IRI Infoscan, Total US DRUG , Data Ending Apr 17, 2016

3. Bottled Water Category Retail Unit* Sales (MM) & % Chg YA
Strictly Confidential
Bottled Water Category Retail Unit* Sales (MM) & % Chg YA
Total Bottled Water
Unsweetened Sparkling Water (includes Flavored & Unflavored)
Premium Bottled Water (includes Still & Sparkling)
-6.6%
Source: IRI Infoscan, Total US DRUG , Data Ending Apr 17, 2016
*Units = Actual packages scanned

4. *Units = Actual packages scanned
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg. YA
% Dollar Growth
Latest 52 Week
Please include all brands included within the slide
Premium
Bottled Cat
% Unit Growth
119.6%
21.3%
22.2%
8.6%
5.5%
1.3%
(8.3%)
(13.7%)
(28.3%)
(97.9%)
Source: IRI Infoscan, Total US DRUG , Data Ending Apr 17, 2016
*Units = Actual packages scanned

5. *Units = Actual packages scanned
Strictly Confidential
Voss v. Premium Peers Dollar & Unit* Sales % Chg YA
% Dollar Growth
Latest 12 Week
Premium
Bottled Cat
Please include all brands included within the slide
% Unit Growth
24.3%
12.2%
4.4%
3.6%
(6.1%)
(3.4%)
(9.6%)
(21.5%)
(43.6%)
(99.6%)
Source: IRI Infoscan, Total US DRUG , Data Ending Apr 17, 2016
*Units = Actual packages scanned

6. Voss Dollar Sales ($MM) Trends
Strictly Confidential
Voss Dollar Sales ($MM) Trends
Dollar Sales – Moving Annual Total by Month
NOTE:we have only 16 rolling 52 weeks
Source: IRI Infoscan, Total US DRUG, Data Ending Apr 17, 2016

7. Voss Unit* Sales (MM) Trends
Strictly Confidential
Voss Unit* Sales (MM) Trends
Unit Sales - Moving Annual Total by Month
NOTE: we have only 16 rolling 52 weeks
Source: IRI Infoscan, Total US DRUG, Data Ending Apr 17, 2016
*Units = Actual packages scanned

8. Voss Dollars & % Chg YA by Region (L-12 & L-52, DRUG)
Strictly Confidential
Voss Dollars & % Chg YA by Region (L-12 & L-52, DRUG)
Latest 12 Weeks
Latest 52 Weeks
Dollar Sales
Dollar Sales % Chg YA
Values are in Millions
Source: IRI Infoscan, Data Ending Apr 17, 2016

9. Voss ACV Weighted Distribution (%) by Region (L-4, DRUG)
Strictly Confidential
Voss ACV Weighted Distribution (%) by Region (L-4, DRUG)
Source: IRI Infoscan, Total US DRUG , Data Ending Apr 17, 2016

10. Voss PDI & Dollar Share by Region (L-4, DRUG)
Strictly Confidential
Voss PDI & Dollar Share by Region (L-4, DRUG)
West
Plains
Great Lakes
Northeast
TTL Premium:
88.0
Unsweetened Sparkling:
106.6
TTL Voss:
108.8
Voss Share of Premium:
3.7%
TTL Premium:
132.1
Unsweetened Sparkling:
178.3
TTL Voss:
133.0
Voss Share of Premium:
3.0%
TTL Premium:
82.7
Unsweetened Sparkling:
69.8
TTL Voss:
96.2
Voss Share of Premium:
3.6%
TTL Premium:
51.7
Unsweetened Sparkling:
76.6
TTL Voss:
85.4
Voss Share of Premium:
5.0%
California
South Central
Southeast
Mid South
TTL Premium:
115.4
Unsweetened Sparkling:
97.1
TTL Voss:
67.8
Voss Share of Premium:
1.8%
TTL Premium:
84.4
Unsweetened Sparkling:
62.2
TTL Voss:
109.4
Voss Share of Premium:
3.8%
TTL Premium:
128.8
Unsweetened Sparkling:
93.4
TTL Voss:
109.3
Voss Share of Premium:
2.5%
TTL Premium:
78.1
Unsweetened Sparkling:
66.4
TTL Voss:
65.6
Voss Share of Premium:
2.3%
Note- Voss share of premium (it's does not seems accurate as we are picking Voss at Total Bottled level and considering Category as Premium Bottled to calculate share)
PDI =
(Volume Sales in a Geography / Population of the Geography)
(Volume Sales in Total US / Total US Population)
Source: IRI Infoscan, Data Ending Apr 17, 2016
Copyright © Information Resources, Inc., Confidential and proprietary

11. Premium Water v. Voss: Base Sales Diagnostics (L-52, DRUG)
Strictly Confidential
Premium Water v. Voss: Base Sales Diagnostics (L-52, DRUG)
Total PREMIUM Dollar Sales
Base $ Sales
Avg. Wkly Items Per Store
Base Price Per Vol
Avg Weekly ACV Wtd
Distribution
52 Weeks:
12 Weeks:
4 Weeks:
$144.0M
9.2%
+$12.2M
5.6%
+$6.5M
12.8
$122.5M
+0.4
(-$0.00)
$1.22
96.9
(-0.2)
VOSS Total Dollar Sales
Base $ Sales
Avg. Wkly Items Per Store
Base Price Per Vol
Avg Weekly ACV Wtd
Distribution
52 Weeks:
12 Weeks:
4 Weeks:
$4.4M
-5.2%
(-$0.2M)
-0.1%
(-$0.0M)
1.1
$3.9M
+0.0
+$0.01
$1.64
37.2
+0.4
97.1
+0.1
38.7
36.4
+2.2
+2.7
97.1
+0.2
38.3
36.8
+0.9
+3.4 11
Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016

12. Premium Water v. Voss: Incremental Sales Diagnostics (L-52, DRUG)
Strictly Confidential
Premium Water v. Voss: Incremental Sales Diagnostics (L-52, DRUG)
Total PREMIUM Dollar Sales
Incr $ Sales
Weeks of Support
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only
$144.0M
9.2%
+$12.2M
35.4%
+$5.6M
$21.5M 49
+1.8
57.7
(-5.2)
$1.13
(-$0.03)
70.8
46.8
+10.5
(-14.5)
77.9
(-20.6)
62.3
(-6.8)
Promo Price Per Vol
Lifts
Total VOSS Dollar Sales
Incr $ Sales
Weeks of Support
%Lift Chg YA
Feat Only
Disp Only
Feat & Disp
TPR Only
$4.4M
-5.2%
(-$0.2M)
-31.2%
$0.5M 6
(-1.8)
58.9
$1.60
(-$0.00)
0.0
21.3
(-22.5)
+0.0
59.0
(-10.9)
Promo Price Per Vol
Lifts
(-10.2) 12
Source: IRI Infoscan, Total US DRUG, Data Ending Apr 17, 2016

13. Voss Dollar Sales per Point of Distribution (L-12, DRUG)
Strictly Confidential
Voss Dollar Sales per Point of Distribution (L-12, DRUG)
Dollar Sales per Point of Distribution*
= Plastic/PET SKU
= Glass SKU
$22,071
$21,952
* Dollar Sales of Total Voss Still (or Sparkling) SKUs/ ACV Weighted Distribution of Total Voss Still (or Sparkling) SKUs
Dollar values in thousands
Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016

14. Voss Average Price per Unit (DRUG)
Strictly Confidential
Voss Average Price per Unit (DRUG)
= Plastic/PET SKU
Still Water SKUs
Sparkling Water SKUs
= Glass SKU
L-52
L-24
L-12
L-4
Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016

15. Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
Strictly Confidential
Voss Commands a Highly Attractive Ultra-Premium Retail Price Point
L-52 Total U.S. Water Average Price per Volume (500ml) (1)
= Voss Premium Index
141
159
136
132
117
142
132
115
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016

16. Premium Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-52, DRUG)
% CHG YA
Premium Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glacceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
-$0.02
$0.04
$0.07
$0.03
$0.05
-$0.03
$0.33
$0.06
$0.14
Promo Price/Vol
-$0.00
$0.01
$0.00
(1) One unit of volume represents Oz.
Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016

17. Total Bottled Water Category
Strictly Confidential
Premium Water Volume¹ Price Landscape (L-12, DRUG)
% CHG YA
Total Bottled Water Category
Voss
Evian
Perrier
Fiji
San Pellegrino
San Benedetto
Glacceau Smart Water
Resource
Icelandic Glacial
Avg. Price/Vol
$0.03
$0.02
$0.14
$0.05
$0.04
$0.00
$0.46
$0.08
Promo Price/Vol
-$0.01
$0.11
-$0.04
$0.06
(1) One unit of volume represents Oz. 17
Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016

18. Volume by Price Threshold: Premium Brands (L-52, DRUG)
Strictly Confidential
Volume by Price Threshold: Premium Brands (L-52, DRUG)
$1.17/500ml or $8.85/128oz
*Mean price point among all Premium Brands listed
Values are in Millions, Volume Equivalency = 500ml 18
Source: IRI Infoscan, Total US DRUG , Data Ending Apr 17, 2016

19. APPENDIX: DATA DETAIL

20. Voss Retail Dollar Sales by SKU (DRUG)
Strictly Confidential
Voss Retail Dollar Sales by SKU (DRUG)
Dollar Sales of Voss by SKU (% Growth vs. YAG Period)
DOLLAR
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
$17,293
-0.3%
$6,418
-12.7%
$3,250
-23.9%
$1,291
-7.4%
500ml
$3,818,767
-7.2%
$1,531,162
-0.8%
$867,021
-1.8%
$293,622
-11.3%
850ml
$465,128
4.0%
$174,055
$93,395
1.8%
$35,817
2.1%
VOSS STILL – Plastic 12
$67
568.7% $0
0.0% 24
$534
164.1%
$153
34.7%
37.4%
-100.0% 6
$61,733
14.7%
$24,407
-11.0%
$12,288
-30.0%
$3,838
-38.3%
Still - Glass
VOSS STILL - Glass
375ml
$14,770
26.3%
$4,851
-15.2%
$2,443
-20.0%
$850
-22.9% 4
$286
-46.3%
$110
-66.6%
$55
-71.9%
$26
-64.1%
800ml
$30,061
53.0%
$12,887
34.2%
$7,159
31.3%
$2,565
22.7% 2
$191
83.5%
$96
159.6%
$38
170.8%
Voss Still Total
$4,408,830
-5.5%
$1,754,138
-1.0%
$985,803
-1.9%
$338,009
-10.4%
Sparkling
VOSS SPARKLING - Glass
$8,697
26.0%
$3,133
-15.0%
$1,729
-19.7%
$717
-22.6%
$77
-88.2%
$17,497
107.6%
$7,708
65.2%
$4,299
46.5%
$1,487
-5.7%
Voss Sparkling Total
$26,271
64.4%
$10,841
25.9%
$6,028
16.7%
$2,204
-12.2%
Total Voss
$4,435,101
-5.2%
$1,764,980
-0.9%
$991,831
$340,212
does have any sales in QS3 . Also , and upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine
Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016

21. Voss Retail Volume Sales by SKU (DRUG)
Strictly Confidential
Voss Retail Volume Sales by SKU (DRUG)
Volume Sales of Voss by SKU (% Growth vs. YAG Period)
VOLUME
Still - Plastic
Size
Count
UPC Code
L -52
L -24
L -12
L -4
VOSS STILL - Plastic
330ml 1
6988
-1.2%
2607
-13.9%
1316
-26.6%
529
-6.9%
500ml
-9.5%
978745
-3.8%
564819
-3.5%
192241
-12.6%
850ml
274292
4.7%
100855
-2.9%
54791
1.8%
21524
5.2% 12 40
398.9%
0.0% 24
8496
160.7%
2309
27.6%
31.6%
-100.0% 6
29991
29.2%
11047
-16.6%
5457
-39.4%
1596
-50.2%
Still - Glass
VOSS STILL - Glass
375ml
5294
19.5%
1738
-20.7%
882
-23.4%
304
-26.7% 4
116
-45.0% 44
-63.7% 26
-63.2% 13
-46.1%
800ml
14400
50.3%
6220
32.6%
3500
1274
23.3% 2
106
57.0% 54
142.6% 22
133.6%
Voss Still Total
-7.5%
-3.7%
633123
217481
-12.1%
Sparkling
VOSS SPARKLING - Glass
3296
30.6%
1272
-6.8%
710
-11.9%
281
-21.0% 43
-80.8%
8336
103.5%
3645
61.9%
1995
42.2%
698
-10.0%
Voss Sparkling Total
11675
70.5%
4917
2706
21.0%
979
-13.7%
Total Voss
-7.4%
-3.6%
635829
-3.4%
218460
does have any sales in QS3 . Also , and upcs are added in the list which are not there in previous file. We have added these additional upcs in the table so that total sales should match up to UPC sum. Hope this is fine
One unit of volume represents l. oz.
Values are in Millions, Volume Equivalency = 500ml
Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016

22. Voss Glass SKUs v. Competitor SKUs (L-12, DRUG)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-12, DRUG)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 12 $0
$0.00
0.00
375 ml 1
$2,443
882
1,174
$2.77
$2.08
0.13
$19,035 4
$55 26 8
$2.16
$6.48
0.02
$2,919
San Pellegrino
750 ml
800 ml 2
$38 22 7
$1.69
$5.40
0.03
$1,326
$7,159
3,500
2,184
$2.05
$3.28
0.40
$17,755
Sparkling - Glass
Perrier
200 ml 6
$1,210
427
178
$2.83
$6.79
$80,432
*Can
250 ml 10
$255,767
212,202
42,455
$1.21
$6.02
43.60
$5,866
$563,578
424,711
84,972
$1.33
$6.63
69.52
$8,107
$639
238
477
$2.68
$1.34
0.04
$15,655
$808
417
139
$1.94
$5.81
0.25
$3,216
$455
261 99
$1.74
$4.59
0.06
$7,409
$1,299
612
928
$2.12
$1.40
0.14
$9,212 24
$1,140
739
280
$1.54
$4.07
0.19
$6,144
$1,729
710
946
$2.43
$1.83
0.12
$15,010
$1,496
985
658
$1.52
$2.27
0.16
$9,102
$1,548
888
593
$2.61
$12,832
$480
274
104
$1.75
$4.62
$7,828
$9,798
6,351
4,243
$2.31
0.43
$22,838
$9,947
5,836
3,899
$1.70
$2.55
0.42
$23,887 15
$4,299
1,995
1,245
$2.15
$3.45
0.21
$20,167
1000 ml
$587
461
231
$1.27
$2.54
0.07
$8,875
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016
*Units = Actual packages scanned

23. Voss Glass SKUs v. Competitor SKUs (L-52, DRUG)
Strictly Confidential
Voss Glass SKUs v. Competitor SKUs (L-52, DRUG)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Glass
Voss
330 ml 12 $0
$0.00
0.00
375 ml 1
$14,770
5,294
7,049
$2.79
$2.10
0.35
$42,579 4
$286
116 39
$2.46
$7.38
0.06
$4,988
San Pellegrino
750 ml
800 ml 2
$191
106 33
$1.80
$5.76
0.04
$5,285
$30,061
14,400
8,985
$2.09
$3.35
0.81
$37,339
Sparkling - Glass
Perrier
200 ml 6
$2,913
1,028
429
$2.83
$6.79
0.02
$129,593
*Can
250 ml 10
$1,055,359
869,421
173,945
$1.21
$6.07
51.57
$20,466
$2,374,184
1,791,753
358,475
$1.33
$6.62
82.08
$28,924
$3,228
1,230
2,461
$2.62
$1.31
0.14
$23,880
$4,521
2,351
784
$1.92
$5.77
0.65
$6,975
$1,121
622
236
$4.75
0.07
$15,775
$12,685
6,959
10,553
$1.82
$1.20
0.40
$31,809 24
$3,267
2,083
790
$1.57
$4.14
0.54
$6,100
$8,697
3,296
4,389
$2.64
$1.98
0.21
$41,247
$77 43 14
$1.77
$5.32
$1,945
$6,294
4,182
2,794
$1.50
$2.25
$29,933
$6,692
3,822
2,553
$1.75
$47,804
$1,309
718
272
$4.81
0.10
$13,347
$50,299
32,276
21,564
$1.56
$2.33
0.66
$75,746
$52,652
30,025
20,060
0.55
$96,104 15
$17,497
8,336
5,201
$3.36
0.52
$33,377
1000 ml
$1,126
861
431
0.08
$14,392
Volume Equivalency = 500ml
Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016
*Units = Actual packages scanned

24. Voss Plastic SKUs v. Competitor SKUs (L-12, DRUG)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-12, DRUG)
L-12 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6
$3,165
1,686
424
$1.88
$7.46
0.53
$5,932
Fiji 1
$79,256
50,052
75,816
$1.58
$1.05
9.93
$7,980
$410,291
285,508
72,148
$1.44
$5.69
41.98
$9,773
Voss
$3,250
1,316
1,995
$2.47
$1.63
1.51
$2,154
$12,288
5,457
1,373
$2.25
$8.95
2.03
$6,056 12 $0
$0.00
0.00
500 ml
$952,186
612,339
612,737
$1.55
85.04
$11,196
$62,534
56,413
9,406
$1.11
$6.65
4.53
$13,816 24
$50 49 2
$1.01
$24.21
0.01
$8,591
$1,984,729
1,423,034
1,423,961
$1.39
92.26
$21,512
$215
633 26
$0.34
$8.13
0.04
$5,790
$474,472
366,342
61,081
$1.30
$7.77
36.96
$12,836
$867,021
564,819
565,187
$1.54
$1.53
44.12
$19,650
$153
2,309 96
$0.07
$1.59
$10,594
750 ml
$67,391
41,876
27,978
$1.61
$2.41
3.10
$21,722
850 ml
$93,395
54,791
32,280
$1.70
$2.89
5.93
$15,741
1000 ml
$2,124,210
1,910,418
955,469
$2.22
87.79
$24,197
$45,903
39,945
3,330
$1.15
$13.78
1.93
$23,811
$1,269
1,532 64
$0.83
$19.87
0.15
$8,634
$3,410,466
2,982,480
1,491,646
$1.14
$2.29
92.62
$36,822
$71,681
64,032
5,338
$1.12
$13.43
3.93
$18,227
1500 ml
$106,405
103,777
34,606
$1.03
$3.07
10.81
$9,846
$1,339,811
1,542,256
514,290
$0.87
$2.61
87.97
$15,231
Sparkling - Plastic
Perrier
$986,717
615,329
615,730
$1.60
81.09
$12,168
$1,953
1,886
314
$1.04
$6.21
0.43
$4,595
$313,183
183,779
183,899
28.43
$11,017
$269
470 20
$0.57
$13.75
0.08
$3,350
San Pellegrino
$585,018
367,411
367,651
45.53
$12,850
$2,078
2,006
167
$12.42
0.32
$6,441
$357
319 13
$26.92
0.02
$19,459
$616,351
608,575
304,370
$2.03
86.66
$7,113
$945,042
926,252
463,252
$1.02
$2.04
89.05
$10,612
Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016
*Units = Actual packages scanned
Volume Equivalency = 500ml

25. Voss Plastic SKUs v. Competitor SKUs (L-52, DRUG)
Strictly Confidential
Voss Plastic SKUs v. Competitor SKUs (L-52, DRUG)
L-52 Competitor SKU Comparison
Brand
Still/Sparkling
Size (ML)
Count
UPC
Dollar Sales
Volume Sales
Unit Sales
Avg. Price per Volume
Avg. Price per Unit
ACV Weighted Distribution
Dollar Sales per Pt. of Dist.
Still - Plastic
Evian
330 ml 6
$16,864
9,191
2,312
$1.83
$7.29
1.02
$16,461
Fiji 1
$354,325
225,766
341,979
$1.57
$1.04
18.16
$19,512
$1,709,064
1,208,168
305,303
$1.41
$5.60
52.47
$32,570
Voss
$17,293
6,988
10,597
$2.47
$1.63
2.24
$7,737
$61,733
29,991
7,545
$2.06
$8.18
2.75
$22,455 12
$67 40 5
$1.69
$13.39
0.04
$1,562
500 ml
$4,500,171
3,035,794
3,037,770
$1.48
89.83
$50,097
$268,962
241,597
40,282
$1.11
$6.68
6.43
$41,817 24
$127
650 27
$0.20
$4.69
0.03
$4,219
$8,271,078
5,742,795
5,746,534
$1.44
93.78
$88,197
$446
1,435 60
$0.31
$7.45
0.11
$3,927
$2,028,802
1,590,392
265,171
$1.28
$7.65
51.57
$39,344
$3,818,767
2,482,412
2,484,028
$1.54
46.75
$81,680
$534
8,496
354
$0.06
$1.51
0.08
$6,593
750 ml
$341,379
222,843
148,884
$1.53
$2.29
3.66
$93,311
850 ml
$465,128
274,292
161,597
$1.70
$2.88
8.75
$53,159
1000 ml
$9,781,839
9,275,083
4,638,804
$1.05
$2.11
91.41
$107,013
$188,296
163,830
13,658
$1.15
$13.79
2.59
$72,618
$4,292
4,738
197
$0.91
$21.73
0.55
$7,800 $0
$0.00
0.00
$13,872,990
12,116,522
6,059,910
$1.14
93.83
$147,851
$306,774
273,958
22,839
$1.12
$13.43
8.03
$38,193
1500 ml
$1,090,044
1,103,966
368,135
$0.99
$2.96
43.76
$24,911
$4,994,535
5,524,026
1,842,076
$0.90
$2.71
92.07
$54,250
Sparkling - Plastic
Perrier
$4,499,390
2,791,648
2,793,465
$1.61
86.64
$51,932
$9,952
9,548
1,592
$6.25
0.80
$12,487
$1,323,676
774,463
774,968
$1.71
31.73
$41,722
$1,686
2,675
112
$0.63
$15.12
0.34
$4,998
San Pellegrino
$2,641,352
1,649,425
1,650,499
$1.60
52.12
$50,679
$10,899
10,321
860
$1.06
$12.67
0.43
$25,236
$1,819
1,612 67
$1.13
$27.07
0.07
$25,371
$2,532,005
2,461,182
1,230,926
$1.03
92.48
$27,378
$4,065,606
4,023,600
2,012,348
$1.01
$2.02
92.79
$43,814
*Units = Actual packages scanned
Source: IRI Infoscan, Total US DRUG Data Ending Apr 17, 2016
Volume Equivalency = 500ml

26. Voss Competitor Summary (L-52, DRUG)
Strictly Confidential
Voss Competitor Summary (L-52, DRUG)
Dollar Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
$66,542,268
18.8%
$28,426,799
17.4%
$15,565,077
15.2%
$5,633,417
8.9%
Fiji
$31,618,492
8.3%
$14,010,546
9.3%
$7,830,842
10.5%
$2,783,250
4.4%
Evian
$16,298,013
5.0%
$6,693,272
5.3%
$3,387,777
(0.2%)
$1,189,375
(8.6%)
Perrier
$11,953,032
21.9%
$5,275,302
26.2%
$2,771,893
26.6%
$992,718
20.0%
San Pellegrino
$6,785,472
(10.3%)
$2,992,880
(7.8%)
$1,545,559
(2.3%)
$546,519
3.4%
Voss
$4,435,101
(5.2%)
$1,764,980
(0.9%)
$991,831
(1.8%)
$340,212
(10.4%)
Essentia
$1,125,162
1,001.9%
$457,399
352.4%
$249,457
175.9%
$92,680
82.0%
Icelandic Glacial
$562,674
(16.3%)
$244,822
(11.6%)
$122,671
(12.7%)
$44,506
(17.9%)
Aqua Hydrate
$448,145
(24.3%)
$176,099
(27.9%)
$98,974
(24.6%)
$33,816
(37.0%)
Volvic
$398,305
(13.1%)
$151,471
$66,238
(16.6%)
$21,557
(28.8%)
Jana
$25,102
(61.7%)
$1,138
(95.1%)
$283
(97.4%)
$55
(98.3%)
Eternal
$14,803
(82.8%)
$1,444
(95.8%)
$631
(96.1%)
$218
Resource
$13,801
(97.7%)
$1,296
(99.3%)
$608
(99.2%)
$165
(96.6%)
Mountain Valley Spring Water
$13,504
(47.2%)
$5,099
(38.0%)
$3,071
(34.3%)
$1,207
(10.9%)
Acqua Panna
$11,827
100.3%
$4,835
(4.5%)
$2,388
(46.8%)
$775
Saratoga
$11,523
(23.8%)
$4,327
(17.8%)
$2,142
(20.3%)
$723
(17.0%)
Metromint
$21
(99.9%) $0
(100.0%)
Penta
$19
(52.0%) $1
(85.4%)
Gerolsteiner $4
0.0%
Appolinaris
Kiwaii
Ferrarelle
Source: IRI Infoscan, Total US DRUG , Data Ending Apr 17, 2016

27. Voss Competitor Summary (L-52, DRUG)
Strictly Confidential
Voss Competitor Summary (L-52, DRUG)
Volume Sales of Voss Competitors (% Growth vs. Year Ago Period)
L-52
L-24
L-12
L-4
Glaceau Smart Water
67,682,731
22.8%
28,396,396
17.9%
15,476,109
13.0%
5,711,554
7.5%
Fiji
26,741,284
4.1%
11,985,311
5.5%
6,755,640
6.2%
2,442,885
(0.1%)
Evian
14,163,496
(1.7%)
5,794,524
2,791,987
(11.5%)
970,367
(19.6%)
Perrier
8,815,773
18.9%
3,989,272
22.5%
2,070,606
24.3%
746,465
14.0%
San Pellegrino
5,724,517
(7.6%)
2,619,901
(7.8%)
1,304,881
(5.4%)
464,935
(9.1%)
Voss
2,833,809
(7.4%)
1,108,536
(3.6%)
635,829
(3.4%)
218,460
(12.1%)
Essentia
1,063,117
1,018.2%
420,219
345.9%
229,392
167.2%
84,951
72.3%
Icelandic Glacial
511,389
(27.2%)
220,430
(22.2%)
113,505
(19.1%)
41,582
(27.3%)
Aqua Hydrate
492,458
(19.7%)
191,910
(25.1%)
105,140
(22.9%)
35,742
(37.8%)
Volvic
317,376
(16.6%)
118,357
(18.5%)
50,877
(22.6%)
16,406
(34.4%)
Jana
18,080
(62.4%)
879
(94.9%)
240
(97.0%) 42
(98.3%)
Mountain Valley Spring Water
14,759
(40.5%)
5,837
(28.9%)
3,502
(25.9%)
1,403
(6.2%)
Eternal
13,910
(82.0%)
1,315
(95.7%)
559
(96.1%)
203
(95.8%)
Resource
12,432
(97.8%)
1,135
(99.5%)
542
(99.6%)
149
(98.9%)
Saratoga
11,497
(28.7%)
4,404
(26.3%)
2,126
702
(21.9%)
Acqua Panna
8,845
100.9%
3,652
(2.6%)
1,811
(45.1%)
593
(44.9%)
Penta 10
(60.5%) 1
(83.0%)
(100.0%)
Metromint
(99.9%)
Gerolsteiner 6
0.0%
Appolinaris
Kiwaii
Ferrarelle
Values are in Millions, Volume Equivalency = 500ml
Source: IRI Infoscan, Total US DRUG , Data Ending Apr 17, 2016