1. BREAK OUT SESSION 2 22nd March 2017
Estadio de Luz
Lisbon, Portugal

2. 8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
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8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
How to develop your CSR Strategy
Lami Sonola - EFDN

3. 8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
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8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
"Everything great in our world only happens because
someone is doing more than they are required to do."
Hermann Gmeiner
Lami Sonola

4. 8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
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8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
Key Components – Phase 1
Strategic Planning
Understanding who your stakeholders are?

5. 8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
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8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
Phase 2
Your Club Identity
Mission & Values
Organisational Resources & Skills
SWOT Analysis

6. 8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
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8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
Phase 2
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats

7. 8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
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8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
Phase 2
SWOT Analysis
Strengths-Opportunities
Which strengths can be combined with which opportunities?
B) Strengths-Threats
Which strengths can be used to counter threats?

8. 8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
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8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
Phase 2
SWOT Analysis
C) Weaknesses-opportunities
Which weaknesses can be used to develop opportunities?
D) Weaknesses-threats
How can the company be protected from harm?

9. 8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
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8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
Phase 3
Understanding your Local Social Challenges / Issues
Identifying your local Social Partners

10. 8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
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8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
Phase 4
Operational Objectives
Operational Timeline
Impact Measurement

11. 8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
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8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
What sustainability really means for the Trust / Foundation and the employees involved.

12. 7TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
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7TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
How do you recognise if your Foundation / Trust is sustainable?

13. 8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
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8TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
How does the club recognised this?
How does the local community & Fan Base recognise this?
How does your target audience recognise this?
How do your employees recognise this?
How do our partners recognise this?
How do the banks recognise this?
How do competitors recognise this?
What effects does this have on the social community environment?

14. 7TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
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7TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
How can such a scenario be avoided?
What should your Foundation / Trust do to act sustainably?

15. 7TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
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7TH EFDN CONFERENCE CHANGING LIVES THROUGH FOOTBALL
How can such a scenario be avoided?
What should your Foundation / Trust do to act sustainably?

16. Q & A

17. Thank you & Good Luck