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CFA Victoria 2008 Strategic Plan 2/16/2019.

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Presentation on theme: "CFA Victoria 2008 Strategic Plan 2/16/2019."— Presentation transcript:

1 CFA Victoria 2008 Strategic Plan 2/16/2019

2 CFA Victoria Our mission is to:
promote professional excellence and the highest ethical standards; Support society members and CFA candidates through informative, relevant education and networking opportunities; and build awareness of the CFA charter within the local community. 2/16/2019

3 CFA Victoria in 2012: Is comprised of members, who are actively engaged in society activities and satisfied with the value received from the society. Is active in raising awareness and building the profile of the CFA designation, such that it is the most highly regarded investment designation in the Victoria area by the business and academic community. Aggressively builds awareness and understanding of the CFA designation amongst accredited investors, such that we increase knowledge of the designation to our target market. Consistently provides high quality products, services and activities that facilitate and encourage members’ personal and professional development – a vision that a majority of members agree the society successfully achieves. 2/16/2019

4 Strategic Plan: Operations
Milestones: Success Factors: Accountability: Work with CFA Institute to update CFA Victoria Website Feedback – formal and informal from members and website visitors – annual survey? Technology Chair and President Ongoing Strategic and business planning Annual review and agreement by current board and Past Presidents (if they wish to stay involved) President, Immediate Past-President and VP Professional development for CFA Victoria Board/Executive Committee 1-2 board members attend both SLC (Society Leadership Conference) and Canadian Regional Conferences Free access to CFAI on-line courses Annual planning retreat and bring in professional speaker(s) Annual anonymous survey of existing and exiting board members President and VP Encourage membership involvement in Board and encourage candidates to volunteer for the society Annual communication package to all candidates and anyone who expresses interest in CFA Victoria. Include a benefits of volunteering document. Each existing board member ‘recruits’ at least one volunteer annually to serve on the board. Make sure members/guests are encouraged at every CFA Victoria event to get involved with the local society President and Membership Chair CFA Victoria board Program Chair, President and CFA Victoria board Implement annual (bi-annual) membership survey 20%+ response rate 2/16/2019

5 Operations Budget Total cost: $3,000 to $3,500 annually
$500 annually for surveys and administrative support with surveys $2,000 annually for Society Leadership Conferences/Regional Conference expenses ( 6 $250/night + tax and for food allowance while traveling) $500- $1,000 annually for a 1 day planning retreat + speaker Total cost: $3,000 to $3,500 annually 2/16/2019

6 Strategic Plan: Awareness
Milestones: Success Factors: Accountability: Raise awareness and profile of designation Maximizing exposure for the brand Public Awareness Chair Work with Education chair to tailor Public Awareness program to assist with educational efforts. Formalize scholarship program Organize joint events at post secondary institutions Build more ties with post-secondary institutions Annual review and agreement by current board and Past Presidents (if they wish to stay involved) Public Awareness Chair, Education Chair Work with Membership chair to tailor Public Awareness program to increase membership Increase the number of CFA Victoria members Public Awareness Chair, Membership Chair 2/16/2019

7 Awareness Budget Total cost: $4,000 annually
$500 annually for support of education initiatives $500 annually to support membership initiatives (newsletter) $1,500 annually for ads $1,500 annually for sponsorships Total cost: $4,000 annually 2/16/2019

8 Strategic Plan: Membership
Strategic Objective: Enhance the value proposition that CFA Victoria offers to its key constituents. Increase the number of members of CFA Victoria. Milestones (Key Tasks or Action Plans) Membership recruitment Develop value-added by membership to CFA Victoria. (What is the value of being a member?) 2/16/2019

9 Strategic Plan: Membership
Success Factors Society grows to at least 100 members in three years. Increase the number of affiliate members such that they represent at least 15% of our membership population. Accountability / Oversight Utilize tools developed by the CFA Institute leaders website to put together membership campaigns (after examinations). Welcome new members to the society. Reach out to potential new members. 2/16/2019

10 Strategic Plan: Programming
Strategic Objectives Expand our sphere of influence Involve more of the Board in Program planning & marketing Mine our database to identify fresh / stagnant contacts Build an expanded, more relevant database Personally reach out to inactive members Find innovative and compelling ways to engage our market Follow up and maintain momentum Strengthen delivery of our message Recruit Champions at different firms to leverage promotions Allocate more time and resources to program marketing Set goals for programs and have individual accountability Request feedback to enable more effective touches 2/16/2019

11 Strategic Plan: Programming
Budget: $200 per event for design and printing of 50 full color, large size promotional posters Additional Funds as approved for special initiatives such as Forecast Dinner planning, UVic Speaker Series, cross promotional programming, etc 2/16/2019

12 Strategic Plan: Programming
Key Early Milestones: AGM: Recruit Programs and Forecast Dinner Committees AGGV: Leverage sponsorships into media exposure Summer 2008: Establish Speaker / Events Calendar for Complete Study on Event Attendance (Past 2 years) First Meeting of Forecast Dinner Committee Create Sponsorship Package 2/16/2019


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