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Market overview The basics

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Presentation on theme: "Market overview The basics"— Presentation transcript:

1 Market overview The basics

2 Source: NRS PADD October 2016 – September 2017

3 Source: NRS PADD October 2016 – September 2017

4 Source: NRS PADD October 2016 – September 2017

5 Source: NRS PADD October 2016 – September 2017

6 Source: Source Frontline Distribution.

7 AD SPEND

8 £877 million spent on magazines in 2016
SHARE OF UK ADVERTISING EXPENDITURE 2016 (AA/WARC) £877 million spent on magazines in 2016 Note: Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot advertising, broadcaster VOD, sponsorship, advertiser funded programming and product placement. Radio includes branded content. Internet pure play excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pureplay and digital revenues for newsbrands, magazine brands and broadcaster VOD. Source: Advertising Association/Warc Expenditure Report,

9 SHARE OF UK DISPLAY ADVERTISING EXPENDITURE 2016 (AA/WARC)
Note: Figures in brackets show percentage point difference vs Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot and broadcaster-only VOD. Radio data excludes branded content. Internet excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Percentages do not sum to 100 due to differing methodologies for calculating internet pure play and digital revenues for the newsbrands and magazine brands. Source: Advertising Association/Warc Expenditure Report,

10 Source: NMR January – December 2016

11 Top Magazine Advertisers
1 6 11 16 2 7 12 17 3 8 13 18 4 9 14 19 5 10 15 20 Source: NMR January – December 2016

12 Magazine media ad spend by platform 2015–2018
Forecast (AA/warc) £942m £878m £778m Magazine media ad spend by platform 2015–2018 Source: Advertising Association/Warc Expenditure Report (Oct release)

13 CIRCULATION

14 Source: ABC: January – December 2016 (consumer titles) I Ofcom

15 Source: ABC: January – December 2016 (consumer titles) I Ofcom

16 AVERAGE EDITION CIRCULATION BY MARKET SECTOR (MILLIONS)
Source: ABC: January – December 2016 (consumer titles)

17 REACH

18 Source: NRS PADD October 2016 – September 2017

19 Magazine media monthly reach
MOBILE DIGITAL PRINT ANY Source: NRS PADD October 2016 – September 2017

20 MAGAZINE MEDIA MONTHLY REACH BY age
Source: NRS PADD October 2016 – September 2017 GB adults 15+

21 MAGAZINE MEDIA MONTHLY REACH BY gender
GB adults 15+

22 MAGAZINE MEDIA MONTHLY REACH BY social grade
GB adults 15+

23 MAGAZINE MEDIA MONTHLY REACH BY working status
GB adults 15+

24 AUDIENCE

25 48% 15% 51% Source: NRS PADD October 2016 – September 2017

26 47% 23% 32% Source: NRS PADD October 2016 – September 2017

27 64% 18% 51% Source: NRS PADD October 2016 – September 2017

28 55% 13% 19% Source: NRS PADD October 2016 – September 2017

29 50% 16% 52% Source: NRS PADD October 2016 – September 2017

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