1. Dan Gudema Boca Raton, FL Dec 8, 2018
Pitch!
Dan Gudema Boca Raton, FL Dec 8, 2018

2. The What The Who - My Experience
The Why - Why Pitch For Capital? My Opinion
Why Investors Invest
Types of Investors
State & SEC Rules
The How – Pre Pitch Planning
The Story
The Where
Simplicity
The Slides
I’ll Call You! – Post Pitch Planning
Contact Info

3. The Who Studied Comp Sci at U of Maryland
Worked at Bell Atlantic Mobile (Verizon)
Ecommerce, Tech, Programmer, Marketer
Several Startups: Pre-Dating.com
StartupPOP: 27 Pitch Events, 300 Tech Pitches
5 Books on Tech (Pitch…)
I Am Taking A Small Software Company Public Right Now.

4. The Why Why Pitch? Why You Should Not! Do You Really Need Capital?
Expectations
Time & Energy
“Perfection Is The Enemy Of Greatness”
Consider All The Alternatives
Bootstrapping, CrowdFunding, PreSelling, Bank, SBA & Government Loans, University & Gov. Programs!
Are You Prepared For Disappointment?

5. Why Investors Invest (my opinion)
By Far The Person (History of Success)
Where You Are Located
The Industry (Margins, Etc.)
The Synergies With Another Investment
The Return Or Financial Opportunity
The Team Involved
The Investor’s Personal Likes
The Hype
The Idea Do You Now Understand How Stupid Investors Can Be?

6. Types Of Investors Yourself
Friends & Family Should Not Be Related To You, Not Your Friends & Typically Unsophisticated.
Angel Investors & Family Office (sophisticated)
Corporate Investors (sophisticated)
Venture Capital (sophisticated)
Public Investors (Shareholders)

7. State & SEC Rules Investors: Accredited vs. Unaccredited
Have you created a business? Inc. vs. LLC vs. S
Crowdfunding vs. Equity Crowdfunding.
Do you know the difference between a Reg D, Reg A, Reg A+?
Before you accept any capital, you need to have an investors signoff legally they know they can lose their money… If not is can be a legal issue. It happens every day.

8. The How Pre Pitch Planning You need to have something to show…
prototype, a diagram, pitch deck, exec summary, business plan, and possibly a pro forma or cap table.
Do you know the language of Capital?
Can you answer the tough questions?
How much does it cost to sell, to build?
Where will it be made?
Who are the team members?
Milestones. Where are you at in the overall process?
How much capital do you need right now?
What are you willing to give up for that capital?
What is your valuation?
What is your Exit Strategy? Is there one?

9. The Story & Emotion Every Great Product Has A Story!
Investors Love Stories.
How I Came Up With The Idea?
What Did You Overcome To Get Where You Are?
Best Pitch I’ve Seen The Startup Guy Cried!
Believability, Likeability and Succeeding.
Hands Gestures, Looking At Judges, Smiling, Making A Joke!,
Are You Someone They Want To Work With?

10. The Where 1 tech pitch event a month somewhere in South Florida.
SupX, StartupPOP, Palm Beach Tech, Tech Runway, LaunchPad, RokrLabs, DeckSmarter, Unbound, Emerge Americas, Fat Cats, Alan Stone, Miami Innovation Fund, New World Angels and others. Even Citrix and Kaplan Take Pitches!
Most Important: Networks: Who Do You Know?
Introductions are everything, CEO Space.
Leave Our Area: Florida Venture Fund, Tamiami II, NYC, Silicon Valley, Tech Crunch, etc.
Where to Start: Crunchbase.com!

11. Simplicity 10-20-30 Rule Less Is More Do Not Teach Investors Tech!
Once They Get It, They’ve Got It!
Don’t Oversell It. Remember They Got It!
Only 1 Slide On Idea/Tech! Yes, They Got It!
They Want A Business Man Not A Tech Man!

12. The Slides Our Events Are 4 Slides, 3 Minutes…
Most Are 10 to 15 Slides, 20 Min.
Title, Name, Company
The Problem/ Solution
Value Proposition
Why Is This Different?
The Opportunity
The Team
Traction/Milestones
The Market
Competition
Go To Market Plan

13. I’ll Call You! Post Pitch Planning “Fundable” Ideas Get Funded.
I had an investor call me this past Monday about our Public Deal before I called him…
Best to wow them.
I am not great at selling, but if you are, it is ALL About Selling.
Be Prepared: If you have your prospectus ready, they will want to take a look at it.

14. Contact Info
Get on our at Join our Meetup – Boca Raton StartupPOP me at Call me at Follow me on Follow me on Linkedin “Dan Gudema”. I write 2-3 articles a month. Have a Great Day!