1. TURNING OBSERVATIONS into INSIGHTS
TRANSITON
TURNING OBSERVATIONS into INSIGHTS

2. WE ARE HERE

3. HOW’D IT GO?

4. REFLECTION (10 min) Individually, choose 5 observations worth sharing:
• the most surprising
• the one you feel has the most depth
• the one linked to a user most different than you
• the most confusing
• the strangest
REFLECTION (10 min)
Reflect on each:
• why did you choose this one?
• what need does it suggest?
• focus on needs, activities & meaning
Make your artifacts sharable:
• grab your photo, sketch or post it
• rewrite, redraw, or re-interpret so you can share it with a large group

5. SHARE YOUR STORIES (45 min)
As a team, post & share your observations:
• as you make a posting, share your most potent stories
include…
what you learned about the people you met
what you learned about morning
what you discovered about pit stops
• rotate through the group until all of the artifacts are up
on the wall
• use post-its to annotate your artifacts as new
thoughts emerge