1. Monthly Time Spent by Medium (hh:mm)
Millennials Consume Almost The Same Amount of TV As Generation Xers and Baby Boomers
Monthly Time Spent by Medium (hh:mm)
Millennials
Generation X
Baby Boomers
Live+DVR/
Time-Shifted TV
Video on a PC
Video on a
Smartphone
195:51
51:40
7:28
147:29
199:52
12:15
1:41
1Q ‘16
18:07
2:16
77% of Video Time Spent
88% of Video Time Spent
93% of Video Time Spent
Source: Nielsen Generational Snapshot. P18-34, P35-49, P Live+DVR/Time-shifted TV, Multimedia Devices 09/28/ /27/2015 via Nielsen NPOWER/NPM Panel; Nielsen Total Audience Report 1Q16