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Stakeholder Management
The case of Umgeni Water 7 October 2016
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Mapping your stakeholders
Using a systems map What are the boundaries of the domain? Who is included and who excluded. A hierarchy of purposes
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An awareness of mental models
What are the different discourses What are the contributions to the narratives.
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An awareness of outputs and outcomes
Intended outputs and their optimisation Constraints Unintentional outcomes Intentional outcomes
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Ulrich’s four groups of stakeholders
Beneficiaries Designers Decision takers Witnesses
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Customers or Beneficiaries
Those who are intended to benefit from the organisations core purpose Those who depend on the organisation as employer The upstream and downstream beneficiaries Leveraged beneficiaries
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Designers Designers of hard systems Designers of soft systems
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Decision takers Those responsible for Determining priorities
Planning and scheduling work Securing resources Managing supply chains Monitoring work Complying with regulations
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Witnesses Those responsible for political oversight
Those who hold professional perspectives Those responsible for accountability issues Those who articulate responses in the public media
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Ulrich’s 12 boundary questions (Is vs ought)
Who is the client of system S to be designed or improved? What is the purpose of the system S? What goal state is envisaged? What is the measure of success of S? Who is the decision taker re the measure of improvement? What components of S are controlled by the decision taker? What resources and conditions are part of the environment? (Outside direct control) Who is the designer of S? Who are the experts and what expertise do they bring? Who is the guarantor for the designer of S? Who are the witnesses representing concerned citizens affected? How are the affected given a chance to make significant inputs? What worldview is being privileged by S?
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Dynamics Professional, administrative and legal norms vs cultural, social and economic norms of those affected
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Planning collaborative action
Collaborative action requires applying systems thinking principles: Advocacy, participation and responsiveness to learning together Sensitivity to stakeholder perceptions Sensitivity to prevailing conditions Co-construction of project pathways A continuing process of co-learning and learning transfer
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Seven steps of SSM Situation considered problematical
Problem situation expressed Root definitions of relevant purposeful activity systems\Conceptual models of the relevant systems (holons) named in root definitions Comparisons of models and the real world Changes: systematically desirable and culturally feasible Action to improve the problematical situation
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Collaborative learning tools
Rich pictures Root definitions CATWOE Application and critiquing of root definitions Building new Human Activity Systems (HAS)
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CATWOE Customers or beneficiaries Actors Transactions (from – to)
Worldview Owners Environment
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Tests for actions Is it effective? Is it efficacious? Is it efficient?
Is it ethical?
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Root definition A system to do P by Q in order to contribute to achieving R What to do? How to do it? Why do it?
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