1. Cultural Assumptions in Marketing - Advertising
Advertising Analysis
Cultural Assumptions in Marketing - Advertising

2. What you’re marked on
In your Assessment, the more detail you put into your work, the higher your overall Level will be.
Avoid keeping things simple. Choose texts that you can write about.
Everything you see in your text can be commented on, from colours to the way models are used.

3. Check out these old ad for cigarettes!

4. We’re going to analyse an ad.
You can write notes on your sheet if you would like to refer back to it.
Even if you have finished your analysis, think about ways in which you can improve your response.
You’ll be closer to a higher Level if you do so!

5. Some ads use celebrities

6. Some ads are cute

7. Some feature the product

8. Some use sex to sell

9. Some are funny

10. The Advert

11. Questions to Address in your Analysis
Who is responsible for creating this advertisement? Why are they sending this message?
What is the purpose of this advertisement? (For example, is it intended to educate, entertain, or inform?)

12. Questions to Address in your Analysis
What advertising techniques are used to attract a viewer’s attention and to make the advertisement believable?
Who is the anticipated audience of the advertisement? Who is actually seeing the advertisement

13. Questions to Address in your Analysis
What does the advertisement say to the viewer? What lifestyles, values, opinions, and points of view are represented?
Who makes money or benefits from the advertisement?

14. Questions to Address in your Analysis
What makes the advertisement biased in some manner? How is this bias demonstrated? What has been included or left out of the advertisement?
Why would the advertisement’s creators or the product makers have the need to be biased in their advertisement?

15. Questions to Address in your Analysis
How might some people understand this advertisement differently from others? Would all viewers agree on what was being advertised and the purpose of the ad?
Would someone be likely to believe this advertisement? Why or why not

16. And Finally…
Do you agree with the advertisement? Why or why not?