1. Tweak Your Message to Match the Media Gil Kraiem

2. The Challenge
How to capture media attention and deliver the right message with no brand recognition and limited resources

3. The Startups Media Arena

4. The Effective* Message Model
Differentiation
Target Audience
Believable
Simplicity
Relevant
* Effective = what is the startup goal?

5. What is the problem the company is solving?
Relevant
What is the problem the company is solving?

6. Turn your concept into one simple idea
Simplicity
Turn your concept into one simple idea

7. Convince that your company is the one that can make it happen
Believable
Convince that your company is the one that can make it happen

8. One single audience you want to reach
Target Audience
One single audience you want to reach

9. Find your own voice in the market
Differentiation
Find your own voice in the market

10. The Stimulating Factors
People
Trends
Markets
Exclusivity
Bloggers
Knowledge

11. Thank you.