1. Color
Using
Understanding the possibilities and complexities of printing in color.

2. Color
Color choice is critical to good design--whether it is the printed page or web page. It may well be the most powerful design tool because it communicates so effectively.

3. Colors can vary . . .
Human perception; the way each person sees color can vary
Colors can vary depending on which color is by its side or how the light hits the page/screen
Monitors vary
Home printers often do not have the same color range as professional printers
Flat panel monitors will have a tendency to be more blue. Also, you have to consider the resolution capability of the monitor

4. Colors can vary . . .
There are millions of printable colors and only 216 web-safe colors;
Even when using professional printing services, colors can differ because there are different printing processes
Monitors and printers create color differently
CMYK vs Pantone

5. Monitors vs. Printers
Color selection is complicated by the difference in the way monitors and printers create color
Monitors use a process known as additive color
Printers use subtractive color

6. Additive vs. Subtractive
Additive color starts with black and adds red, green and blue to produce white
Subtractive color starts with black and removes cyan, magenta, and yellow to produce white.

7. RGB vs. CMYK RGB CMYK RGB is additive color
This is the color model used by monitors and televisions
RGB stands for red, green, blue
Colors range in value from 0-255
CMYK is subtractive color
This is the color model used by inkjet and laser printers
CMYK stands for cyan, magenta, yellow, and black
These colors are also known as process colors
Varying percentages (0-100%) of each color are used to reproduce color

8. Process Color vs. Spot Color PRINTING
Professional printing services use
process color or spot color
Process color uses four colors of ink: cyan, magenta, yellow, and black to produce all colors
Typically used when
printing photographs or multi-color graphics
more than two spot colors are needed
Spot colors uses specially mixed ink to create colors
Typically used when
limited number of colors are in the publications
vibrant colors are needed
special effects (metallic, fluorescent) are required

9. Pantone
Pantone: a color matching system that uses a series of cards to identify specific colors.
The Pantone Matching System is the most widely used standardized coloring system used by professionals.

10. Color Theory
Color theory is understanding the relationship of color--often based upon the specific location on the color wheel
Color wheel: a visual representation of colors arranged according to their chromatic relationship.

11. http://www. brigantine. atlnet

12. Communicating with Color
Colors create feelings and generate emotional responses in readers.
Black--classic, strong, mysterious, shows authority
Blue--peaceful, dependable, quiet, loyalty, productive
Brown--wholesome, rich, home-like, stable, rustic
Green--soothing, refreshing, healing, natural, fresh
Neutral--classic, quality, natural, timeless, quiet

13. Communicating with Color
Orange--sharp, friendly, hot, energizing, inviting
Pink--happy, sweet, romantic, youthful
Purple--sensual, elegant, regal, spiritual, mysterious
Red--exciting, dynamic, appetite stimulant
White--pure, bright, innocent, clean
Yellow--harmonious, warming, sunny, splendor

14. Color Schemes
A color scheme is the choice of colors used in the design of publication
Colors are combined to create a particular mood, image, etc.
Example:
Bright colors create a festive mood
Neutral colors create a calming mood

15. Basic Color Schemes Monochromatic—different values of one color
Analogous--colors that are adjacent to each other on the color wheel
Complementary--colors that are opposite each other on the color wheel
Split-complementary--a main color and the two colors on each side of its complementary color on the color wheel
Triadic--three colors of equal distance apart on the color wheel

16. The intensity of the color is described as its saturation.

17. Color Tips Consider your audience Use colors appropriate to the topic
Consider color contrast with your background color; older viewers need higher brightness levels to distinguish colors
Use color consistently across the project
Verify that the colors you use look okay on different projection methods
Be sensitive to the fact that colors mean different things in different countries and regions.
office.microsoft.com/en-us/infopath/HA aspx#1
colorusage.arc.nasa.gov/index.php
desktoppub.about.com/cs/color/a/symbolism.htm