1. Civility, Safety & Interaction Online
2/17/2019
Civility, Safety & Interaction Online
Ireland, January 2019
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

2. Key Findings – Ireland
The nature of online risk types: The types of risks that stood out for Ireland compared to the global averages included: 1) receiving offensive or obscene content, 2) being called offensive names, and 3) encountering fake news
Our social circles became more risky: Within Ireland, risks from family and friends also increased noticeably to 24% (+7%), though the gain was not as pronounced as in other countries
The pain from online risks was significant: Within Ireland, moderate to severe pain from online risk exposure was experienced by 51% of consumers, slightly below the global average
Consequences were up; positive actions were down: Irish consumers were in line with the WW trend for consequences and were more likely to say they had lost trust in others in the latest year’s survey vs. the prior year
Millennials and teenage girls were hit hardest by risks: Slightly more teenage girls in Ireland suffered moderate to severe pain than their global peers (66% vs. 64%)
There was a surge in teens asking for help. Irish teens were higher than the global average in asking for help from parents (47%) with an online risk, and in asking for help from other adults (31%)
Decline in Microsoft's Digital Civility Index (DCI): Ireland (+4) registered a decline in DCI and ranks #11 of the 22 countries surveyed

3. Nature of online risk types in Ireland
2/17/2019
Nature of online risk types in Ireland
The most common type of unwanted contact experienced by people in Ireland involved strangers attempting to collect personal information, but the level was 5 points below the global average
The Irish were most likely to encounter fake news and internet hoaxes, both largely in line with the global averages
Various forms of bullying were the most typical behavioral risks experienced in Ireland, with offensive name-calling being noticeably higher than the global average (66% vs. 51%)
Receipt of unwanted sexual imagery or messages dominated this category both in Ireland and globally; unwelcomed requests for sexual favors or intimate imagery were higher in Ireland vs. the rest of the world
Q2.01 Please choose which of the following TYPES of Unwanted Contact you have ever experienced. Q2.02 Please choose which of the following TYPES of Hoaxes, scams or, frauds you have ever experienced.
Q2.03 Please choose which of the following TYPES of offensive behavior you have ever experienced. Q2.04. …Please choose which of the following TYPES of Sexual risks you have experienced ever.
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

4. Social circles became riskier in Ireland
2/17/2019
Social circles became riskier in Ireland
Worldwide, while 62% of online risks were sourced from strangers and people respondents knew online only, family & friends accounted for 28% of online risks, up 11 points YOY
Within Ireland, family and friends also increased significantly to 24%, though the gain was not as pronounced as in other countries (+7% versus previous year)
JR add
*Added in Latest Wave
Risks from family & friends +7 in Ireland
(+11 WW)
Q2a. Which types of people have, in the past treated you in an unsafe or uncivil manner online?
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

5. Severe pain from online risks was lower in Ireland
2/17/2019
Severe pain from online risks was lower in Ireland
Worldwide, 55% of consumers reported experiencing moderate or severe pain due to online risks, with 16% saying they felt no pain at all
Within Ireland, moderate to severe pain was experienced by 51% of consumers, slightly below the global average; meanwhile, people in Ireland reported below-average levels of severe pain compared to the rest of the world (24% vs. 28%)
Q5.1: How much emotional, psychological or physical pain did you suffer because of…
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

6. 2/17/2019
Ireland fared better in consequences from risks, but showed drops in taking positive action
Worldwide, there was an increase in consequences and a decrease in positive actions; the top five consequences showed 3- or 4-point increases from the previous year; people also were less likely to take positive actions (-3 to -5 points)
Irish consumers were in line with the WW trend for consequences, and were more likely to say they had lost trust in others and became stressed
Ireland showed drops in positive actions take following online risk exposure; consumers were less likely to pause before replying to someone whom they disagreed with online and were less likely to defend someone who was treated poorly
*Worldwide trend based on 20 countries common in latest research and prior year
**Digital Civility Challenge item
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

7. Millennials and teenage girls were hit the hardest
2/17/2019
Millennials and teenage girls were hit the hardest
Online risks had some of the strongest impacts on millennials and teenage girls in terms of risk exposure, consequences and the attendant psychological, physical and emotional pain
Overall exposure to risks as measured by DCI and average number of risks was slightly higher than the global averages
More teenage girls in Ireland suffered moderate to severe pain than their global peers (66% vs. 64%)
Q2: Which of these has ever happened to you or to a friend/family member ONLINE? Q9: ….Please tell us if any of the following has ever happened to you or to a friend/family member as a consequence of being treated uncivilly? Q5.1: How much emotional, psychological or physical pain did you suffer because of…
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

8. More teens asked for help with online risks
Worldwide, there was a surge in teenagers asking for help with online risks from both parents (+32 points to 42%) and adults (+19 points to 28%)
In Ireland, teens were higher than the global average in asking for help from parents (47% vs. 42%) and in asking for help from other adults (31% vs. 28%)
Asking parents for help jumped 39 points
Asking an adult for help rose 23 points
Q12: Have you ever taken any of the following actions after you were treated in an unsafe or uncivil manner online?

9. 2/17/2019
DCI trend
DCI Rank
Country
Region
2 years ago
prior year
latest research
Global 65 68 66 2
United States
N. America 56 61 51 8
Canada 60 1
United Kingdom
W. Europe 45 50 3
France 58 52 4
Belgium 59 5
Germany 62 57 9
Italy 63 11
Ireland 64 16
Hungary
CEE 73 72 19
Russia 74 75 6
Malaysia
APAC 7
India 10
Singapore 15
Vietnam 71 12
Mexico
Latam 76 69 13
Brazil 70 17
Colombia 77 18
Argentina 20
Chile 22
Peru 78 79 14
Turkey
MEA 21
South Africa
Worldwide, Microsoft’s Digital Civility Index (DCI) fell two points from the previous year, driven by a widespread decline in unwanted contact
Ireland (+4) registered a loss in DCI and ranks #11 of the 22 countries surveyed
*Worldwide trend based on 20 countries common in latest research and prior year
Q2: Which of these has ever happened to you or to a friend/family member ONLINE?
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.