1. Sensory Short-Term Long-Term
Memory
Sensory
Short-Term
Long-Term

2. Sensory Memory Allows for all stimulus to enter unlimited capacity
extremely brief
.5 – 1 sec for vision
3 – 4 sec for hearing
no true processing

3. Short-Term Memory (STM)
Part of memory that works w/ info. or stimulus
limited in capacity
holds 5 –9 items

5. D E A F B I C I A N B C I B M O M G

9. DEA FBI CIA NBC IBM OMG

10. (956)

11. STM Limitations & overcoming them
chunking – combining individual items into “chunks”
automaticity – actions that become habit & can be done w/ little awareness
ex. Driving stick-shift

12. Long-Term Memory (LTM)
Info. is permanently stored
capacity is unknown

13. Processing STM  LTM
Encoding – the way we form info. in order to retain it
imagery
chunking
mnemonics
Rehearsal – used to maintain it in consciousness or to encode for memory

14. Processing LTM  STM
Retrieval – info. isn’t in use but can be retrieved for use when needed
retrieval cues
retrieval failure
interference – tip-of-the-tongue phenomenon

15. LTM  STM
serial position effect – the tendency to recall more accurately the first & last items in a series
primacy effect – the tendency to recall the initial items in a list
recency effect – the tendency to recall the last items in a list

16. False Memory
Distortion of an actual experience or a completely created/imagined one
Problems w/ false memory
construct memories after the experience
fill-in-the-gaps
Possible to create memories
suggestion by therapist

17. Repressed Memory Memory of traumatic event put into unconscious mind
Very controversial
real memory v. therapist induced
unknown answer