1. Development of a Business Plan Including a Cost Benefit Analysis
Melondie Carter, DSN, RN

2. Learning Objectives
Upon completion of this module the learner will be able to:
Identify the process to construct a business plan
Explain return on investment
Describe return on investment’s importance to cost/benefit analysis.
Develop a financial plan
Analyze your business plan for implementation or non-implementation based on the financial findings.

3. Reevaluating your plan
Circumstances can arise that require you to reevaluate your unit’s/agency’s financial plan.

4. Business planning
A business plan is a written document that summarizes a business opportunity.

5. Twelve key components of a business plan
The following 12 components are necessary for your business plan.

6. Executive Summary
Every business plan begins with an executive summary, which introduces the key components of the plan.

7. Description of the present situation
This section explains the immediate need for the project/program.

8. Description of new program/proposed solution
This section of the business proposal offers your solution to the problem you presented in the present situation slides.

9. Development of Goals and Objectives
A goal is a broad statement of a desired outcome.
An objective is a specific statement detailing the measures necessary to achieve the desired outcome.

10. Presentation of options
Review all of the possible options for handling the situation.

11. Cost/benefit analysis
Breakeven analysis is when revenues and expenses are the same, or when the project/product pays for itself.

12. Market analysis
Explain in this section why external market forces will help lead to the program’s success.

13. Explanation of program/product and its implementation
Introduce a communication plan.

14. Timeline and schedule for implementation
In this section, you will need to develop a clear, realistic timeline. You can review a sample timeline, by looking in Chapter 5 or your CD-ROM.

15. Evaluation of Program
Explain how you will evaluate the program/product.

16. Financial presentation
This section is where you outline the bottom line and tell your audience how much the proposed solution will cost. You will include our ROI, which is what your agency can expect from funding the proposed program/product.

17. Implement or not?
State your case for implementing or not implementing your business plan based on your financial findings

18. The end!
Roll Tide!