1. Campaigns and Financing
Chapter 18 : Lesson 3
Campaigns and Financing

2. Essential Question
How are campaigns run and how do they try to influence voters?

3. The word Idiot
Idiot- comes from the Greek word idiotes, which in ancient Athens referred to citizens who did not vote or otherwise take part in public life—they were ignorant of public affairs

4. Harry S. Truman
“Being a president is like riding a tiger. A man has to keep riding or be swallowed. A president is either constantly on top of events, or, if he hesitates, events will soon be on top of him.”

5. Campaign Manager: the person responsible for the overall strategy and planning of a campaign

6. Propaganda: the use of ideas, information, or rumors to influence opinion

7. Propaganda
Involves using ideas, information, or rumors to influence opinion.
Propaganda is not necessarily lying or deceptions
Uses information in any way that supports a predetermined objective
There are 7 propaganda techniques

8. 1. Labeling
Name calling; identifying a candidate with a term such as “Un-American”

9. 2. Spin
Interpreting a political event or statement from a particular point of view

10. 3. Card Stacking
Giving only one side of the facts to support a candidate’s position

11. 4. Transfer
Associating a patriotic symbol with a candidate

12. 5. Plain folks
One of the oldest, identifying the candidate as “just one of the common people”

13. 6. Testimonial
A celebrity endorses a candidate

14. 7. The Bandwagon
Urging voters to support a candidate because everyone else is

15. Issues in Election Campaigns
TV has helped spread campaign issues
Voters today are better educated than voters of the past
Current issues seem to have a greater impact on personal lives than they have in a while

16. Hard Money: direct contributions to a candidates political campaign

17. Soft Money: money raised by a political party for general purposes; money not designated for a candidate

18. Corruption: impairment of integrity, virtue, or moral principle

19. The Candidate’s Image
Just as important as issues themselves is the way the voters perceive the issues
Most voters select candidate on image alone
Want president they can trust
Candidate must at least be viewed as competent to handle to job and problems that go with it
Candidates must then convey the impression that they have these certain qualities

20. Basil Marceaux

21. Campaign Financing
Presidential Primaries and General Elections are PUBLICLY funded
Raise $5,000 in 20 states and you can get individual contributions up to $250 matched by federal Treasury
Regulated by FEC (a panel of 6 from each major party appointed by the President and approved by the Senate to monitor money spent and earned)

22. The Campaign Finance Laws
Individual Contribution Limits
A person is limited to $2,300 annual contribution per candidate
A person is limited to $28,500 total annual contribution to national political parties

23. Political Action Committee (PAC):
An organization formed to collect money and provide financial support for political candidates

24. The Campaign Finance Laws
Political Action Committees (PACs)
PACs are limited to $5,000 annual contributions to individual candidates, other PACs, or state political parties
PACs are limited to $15,000 annual contributions to national parties

25. SuperPAC: a political action committee that does not coordinate with election campaigns and thus is eligible to receive unlimited donations

26. Coverage of the Campaign: The Media & Public Opinion Polls
What voters hear and see of the candidate is primarily determined by the media in two forms
Paid media – Ads by candidates and interest groups
Free media – Coverage by the news media
Public Opinion (how people feel about candidates, elected officials and the government) is measured by public opinion polls (surveys) and used by politicians to do their job and candidates to run their campaigns.

27. Review Question:
Chapter 18 : Lesson 3
Read pages and answer Review Questions on page 558. Hand in Google Class Room.