1. Metrics
Stats n’ Stuff

2. Position — Web Operations Manager
Oversees Strategy & Operations
Content Creation & Maintenance
Develops Business Plan & Annual Budget
Accountable for:
Staff
Product & Service Delivery
Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary.

3. Position — Administration: Level 1
Performs Research
Assists in Determining Practices for Admin & Ops
Hardware & Connectivity Requirements
Monitoring Technical Integrity
Create Proposals
Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 1 experience minimum 3+ years.

4. Position — Administration: Level 2
New Technologies
Connectivity Requirements
Intranet, LAN, WAN
3rd Party Liaison
Implement Security Measures
Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 2 experience minimum 5+ years.

5. Position — Administration: Level 3
Develop & Administer Processes
Infrastructure
Firewall
Site Monitoring
Quality Assurance Reviews
Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 3 experience considered senior.

6. Position — Content: Level 1
Updates Content Based on Standards
Posts Documents to Site
Review Site for Outdated Content
Collect Materials for Content
Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 1 experience minimum 3+ years.

7. Position — Content: Level 2
Modify & Create Content
Review Content for Accuracy & Quality
Provides Direction for Converting Text to Pages
Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 2 experience minimum 5+ years.

8. Position — Content: Level 3
Support of Web Content Strategy
Development & Implementation of Standards
Content Submission & Approval Procedures
Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 3 experience considered senior.

9. Position — Design: Level 1
Documents Project Plans
Researches Competing Sites
Design Elements
Unique Features
Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 1 experience minimum 3+ years.

10. Position — Design: Level 2
Creates Project Plans & Standards
Direct Implementation of UI
Approves Layout & Verifies Usability
Work w/ Developers
Special Effects, Animation, Graphics
Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 2 experience minimum 5+ years.

11. Position — Design: Level 3
Develop UI
Organizational Structure, Navigation
Labeling Conventions
Search Systems
Final Review of Graphics, Layout, Clarity
Approves Layout & Verifies Usability
Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 3 experience considered senior.

12. Position — Development: Level 1
Program
HTML, JavaScript, ASP, C++
Formulates Site Scope for Web Apps
Assists in Preparing Detailed Specs
Test, Debug
Analyze/Revise Logic & Documentation
Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 1 experience minimum 3+ years.

13. Position — Development: Level 2
Devises Capabilities to Solve Complex Problems
Prepares Detailed Specs
Technical Resource
Codes Complex Routines
Oversees Testing, Debugging
Guidance & Training for Less-Experienced Staff
Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 2 experience minimum 5+ years.

14. Position — Development: Level 3
Defines Scope & Objectives for Web Apps
Responsible for Technical Design and UI
Leads Development of Specs & Project Plans
Oversees Design, Coding, Testing, Docs
Performs Quality Assurance Reviews
Directs Team Members
Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 3 experience considered senior.

15. Position — Marketing: Level 1
Monitors Site Activity
Prepares Analysis for Management Review
Marketing Research Support
Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 1 experience minimum 3+ years.

16. Position — Marketing: Level 2
Input/Recommendations
Channels, Strategic Partners
Branding, Marketing, Hyperlinks
Assists in Developing Marketing Plans
Identify Revenue-Generating Opportunities
Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 2 experience minimum 5+ years.

17. Position — Marketing: Level 3
Develop/Implement Web Promotion Strategy
Develop Strategic Partner Relationships
Significant Service/Product Marketing Experience
Note: Slide data shows typical responsibilities / skill set for positions in medium to large companies. Job titles may vary. Level 3 experience considered senior.

18. Consulting Tips Communicate Through Chain of Command
Don’t Stop at Your Contact
Knowledgeable Regarding Client’s Business
Outline Decisions, Present Options
Communicate Progress, Show Results
Punctuality
Get Sign-offs, Document Decisions
Know When to Fold ‘Em

19. Worldwide Online Population
World Internet Stats 6/08

20. Worldwide Usage Penetration
US Ranked 13th
World Internet Stats 9/07

21. Online Activities
Pew Internet 5/08

22. Happy Holidays
Servers that web sites reside on.
comScore 1/08

23. Top US Properties Companies People/wk Google Yahoo Microsoft AOL Fox
Ebay
Amazon
Wikipedia
People/wk
140,163,000
140,080,000
119,677,000
110,841,000
85,998,000
72,972,000
57,002,000
53,337,000
comScore 6/08

24. 215,088,545 Number of people with Internet access in U.S. 71.4%
World Internet Stats

25. Average Home Web Use Sessions per Month Domains Visited
Time Spent per Month
Page View Duration 33 69
31:46:58
00:00:47
Time reflects amount of time spent online per week.
Nielsen//NetRatings 6/08

26. U.S. Internet Usage - Sex
Pew Internet 3/07

27. U.S. Internet Usage - Age
Pew Internet 3/07

28. U.S. Internet Usage - Race
Pew Internet 3/07

29. U.S. Internet Usage - Income
Pew Internet 3/07

30. U.S. Internet Usage - Education
Pew Internet 3/07

31. US Access Type Numbers indicate number of that type of connection.
Nielsen Online 4/08

32. US Access Type Numbers indicate number of that type of connection.
Nielsen Online 4/08

33. Server Platform Deployed
Servers that web sites reside on.
NetCraft 8/07

34. 40% Employees who spend at least an hour a day on personal emails
ITFacts 2/05

35. 103,988,560
Domains
DomainTools.com 4/08

36. 1,123,650
Number of unrelated web pages an average Internet user will drudge through in his or her lifetime

37. 1/3
Fraction of their lives Gen Y-ers will spend on the Internet