1. Colour Theory

2. Colour Colour is one of the primary elements of design.
Colour and colour combinations help to communicate mood and theme in a design.
What moods or might these colours suggest to you?

11. Moods of colour

12. Moods of colour

13. One model for defining colours is the HSV model: HUE SATURATION
What is colour made of?
One model for defining colours is the HSV model:
HUE
SATURATION
VALUE (also called lightness or brightness)

14. Simply, hue is what colour a colour is.

15. Saturation
The purity of a color. High saturation colors look rich and full. Low saturation colors look dull and grayish.

16. Value (or Lightness/Brightness)
Value is the lightness or darkness of a color.

17. Additive colour
On a computer or TV screen, colours are created by combining red, green and blue values.

19. Complementary colours
Colours directly across from each other on the color wheel.

20. Triads
Colours in an equilateral triangle pattern on the colour wheel.

21. Tetrads
Colours in a square pattern on the colour wheel.

22. Monochromatic
Colours in the same hue family

23. Groups of colors that are next to each other on the color wheel
Analogous colours
Groups of colors that are next to each other on the color wheel

24. Some colour scheme tools
Adobe Colour -
Paletton -
Coolors.co -
Color Hex - palettes/popular.php