1. Maximize Your Potential with Company Research
Landing Your Dream Job
Maximize Your Potential with Company Research

2. Useful Library Websites
Gast Business Library Homepage:
BUS 101 Course Guide:
Business Career Research Guide:
Company Research Guide:

3. Where is the Business Library?

4. Using the Business Library
The Business Library has several resources for you including:
Databases and books
24/7 access to databases from anywhere
Dedicated research websites
Group Study Rooms including Room 13
MSU Printing
24/7 Help Line

5. MarketLine Advantage Company profiles with SWOT analyses
Company history
Major competitors
Revenue Analysis
Major Products and Services
Also includes: Industry profiles with Porter’s Five Forces Analyses
Connect to MarketLine Advantage

6. Your Turn Complete the worksheet using Marketline Advantage
Look at Under Armour, Inc.
We will go over answers as a class

7. O*NET Online Tool for career exploration and job analysis
Contains detailed work descriptions including skills and tools needed to be successful!
Connect to O*NET

8. Questions? Ask a Librarian https://lib.msu.edu/bus/asklib/
, Phone, Chat, in-person