1. AMORO, The Story of Palestine’s First Mushroom Farm
Facebook: amorofarm

2. Amoro Agriculture Establishment location Industry
Co-founders – no agri background
Amoro meaning
Why mushroom?
Why not?
Philosophy- local production
Competitive edge- a first mover- pioneer
Alternatives to traditional businesses
How mushrooms grow
Infrastructure- building and technology
Current status- import restriction- indiegogo- come back

3. Social Entrepreneurship
Social entrepreneurship is the use of startup companies and other entrepreneurial vehicles to develop, fund and implement solutions to social, cultural, or environmental issues.
BALANCE
Society
Economy
Ecology

4. Creating Socioeconomic Value
Social and economic impact
Breaking Israeli monopoly- providing people with choice;
Meeting public, cultural, and health needs;
Job creation;
Cooperation across sectors and contribution to the bigger value chain;
Develop HR and new skills;
Ethical character;

5. Creating Environmental Value
Go-Green Initiatives
Compost waste re-use as an alternative fertilizer to chemical options.
Harnessing the solar power - reduce energy consumption, thus, less pollution.
Water scarcity- mushroom does not require as much water as other traditional crops.

6. Regulatory Challenges
Movement restriction and border regulations;
Unavailability of public sector subsidies;
Unsatisfactory Custom Police and Consumer Protection Departments performance;
Bureaucratic Governmental Procedures;
Restrictive taxation structure;
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7. Operational Challenges
Unavailability of up-to-date scientific readings and data on mushroom growing in Arabic;
Sector foreignness to suppliers and contractors;
Access to finance;
Bringing in automation;
Unfair and unethical competition;
Access to raw materials- state autonomy;

8. Policy Recommendations
To the Palestinian public, private, and civil-society institutions.
Improve management process through decentralization of procedural activities;
Enhance state control over market inputs through:
Empowering custom police;
Investing in Customer protection department role as market mediator;
Initiate national awareness towards local products and violations.

9. Policy Recommendations
To the Palestinian public, private, and civil-society institutions, cont.
Provide subsidy to innovative ideas and projects by:
Directing and coordinating donor effort
Tax exemption and fast tax refunds
Fees exemptions for governmental services
Investing in R&D in partnership with private sector and civil society institutions.

10. Policy Recommendations
To the international community
Empower state institutions;
Revise Paris protocol- hold Israel accountable for biased treatment and obstructions.
Adopt the principle of reciprocity with Israel- in our case EU originated products are being discriminated against.

11. Thank you