1. Mobile Ticketing: Transit GO Ticket
December, 2018

2. Why Pursue Mobile Ticketing?
ORCA fare collection system
High customer satisfaction
Metro stuck at 65% market share
Reduce cash payment at the farebox
Provide more options for customers and speed boarding
Target market: tourists and infrequent users

3. Transit GO Ticket Contract with Bytemark in 2016
One year pilot, option for four years of operation
Launched in December 2016
Agencies covered
King County Metro
Sound Transit (rail)
KC Water Taxi
Seattle Streetcar
Seattle Monorail
Kitsap Transit (bus and fast ferry)

4. Current Performance Mobile Ticketing 77%+ customer satisfaction
110,000 total accounts
~25,000 active accounts (51% Metro, 45% ST)
54,000 Metro tickets redeemed in November
$125,000 value of tickets sold
77%+ customer satisfaction
Largest user groups
Tourists
Game day travelers
ORCA users with no value on card
Metro very satisfied with Bytemark

5. What’s Next?
Customer Facing Technology Target: A unified mobile tool that enables customers to plan, track in real-time, and pay for mobility services
Status: Mostly there
Trip Planning
Real Time Info
Payment (some public transit only)
Next generation ORCA
Usage info:
500,000 trip plan requests (100K in mobile app) per month
250,000 Next Bus requests (150,000 in mobile app) per month
150,000 Timetable requests (100,000 in mobile app) per month