1. Tech·Ed North America 2009 2/17/2019 9:01 AM
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. What's New in SQL Data Services
Tech·Ed  North America 2009
2/17/2019 9:01 AM
What's New in SQL Data Services
Rick Negrin
Lead PM
Microsoft
DAT 202
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

3. Agenda Setting Context Value Proposition and Scenarios
Concepts and Architecture
Demo
Abilities
Wrap up

4. Data Platform: Device to Cloud
RDBMS
Service
Protection
Mining
Sync
Reporting
Caching
Query
Backup
Load
Analysis
Integration
Search
Model and policy based development and management
Type In
Memory
Multi Dim
Relational BLOB
XML
File
Place
Mobile/Desktop
Data Services
Server
Desktop
Mega-server

5. Azure Services Platform

6. Extending SQL Data Platform to Cloud
Reporting
Business Intelligence
Reference Data
Data Sync
SQL Data Services (SDS)
Database-as-a-Service
Symmetric Programming Model
Data Hub Aggregation
Initial services – core RDBMS capabilities as a service SQL Data Services(SDS), Data Sync
Future Offerings
Additional data platform capabilities as a service: BI/DSS, DW
New services: Reference Data, Secure Data Hub

7. The New SQL Data Services
Clear Feedback: “I want a SQL database in the Cloud”
Familiar SQL Server relational model
Uses existing APIs & tools
Friction free provisioning and reduced management
Built for the Cloud with availability and scale
Focus on combining the best features of SQL Server running at scale with low friction

8. Database Choices Resources “Friction”/Control
On-premise
SQL Server or other s/w on-premise
Resource machine
DB Server/OS
Value Props:
Full h/w control – size/scale
100% of API surface area
Roll-your-own HA/DR/scale
Value Props:
100% of API surface area
Roll-your-own HA/DR/scale
Hosted
Hosted SQL Server
Resource VM
DB Server/OS
Dedicated
SDS
Value Props:
Auto HA, Fault-Tolerance
Friction-free scale
Self-provisioning
Subset of API surface area
Virtual DB server
Resource DB
DB/Virtual Server
Resources
Shared
Low
“Friction”/Control
High
SDS V1 targets scenarios that live in the lower left quadrant

9. Scenarios for V1 Departmental Applications Web Applications ISV
Simple application built by individual or department
Need simple deployment, self-management, IT: “Empowerment and Governance”
Web Applications
Small business or startup that uses the cloud as their IT
Simple deployment, self-management, scale on demand
ISV
ISV hosting software on behalf of customer
Multi-tenant support for billing and isolation
Data Hub (Shortly After V1)
Sharing and aggregating of data across tiers and across enterprises
Centralized place for data, high scale, sync with existing data sources

10. V1 Application Topologies
SDS access
from outside MS Datacenter
(On-premises – ADO.NET)
SDS access from within MS Datacenter
(Azure compute – ADO.NET)
Application/
Browser
App Code / Tools
SOAP/REST
HTTP/S
ADO.NET Data Svcs/REST - EF
HTTP/S
App Code
(ASP.NET)
Windows Azure
T-SQL (TDS)
T-SQL (TDS)
SQL Data Services
SQL Data Services MS
Datacenter MS
Datacenter
Code Near
Code Far

11. Service Provisioning Model
Account
Each account has zero or more servers
Azure wide, provisioned in a common portal
Billing instrument
Each server has one or more databases
Contains metadata about the databases and usage
Unit of authentication
Unit of Geo-location
Generated DNS based name
Each database has standard SQL objects
Unit of consistency
Unit of multi-tenancy
Contains Users, Tables, Views, Indices, etc.
Most granular unit of billing
Server
Database

12. SDS Provisioning (databases, accounts, roles, …, Metering, and Billing
Architecture
Shared infrastructure at SQL database and below
Request routing, security and isolation
Scalable HA technology provides the glue
Automatic replication and failover
Provisioning, metering and billing infrastructure
SDS Provisioning (databases, accounts, roles, …, Metering, and Billing
Machine 4
SQL Instance
SQL DB
User DB1
User DB2
User DB3
User DB4
Machine 5
SQL Instance
SQL DB
User DB1
User DB2
User DB3
User DB4
Machine 6
SQL Instance
SQL DB
User DB1
User DB2
User DB3
User DB4
Scalability and Availability: Fabric, Failover, Replication, and Load balancing
Scalability and Availability: Fabric, Failover, Replication, and Load balancing

13. Programming Model Small Data Sets Large Data Sets
Use a single database
Same model as on premise SQL Server
Large Data Sets
Partition data across many databases
Use parallel fan-out queries to fetch the data
Application code must be partition aware in v1
For v1 will publish best practices for scale out
Post-v1 we are looking at building an abstraction to hide some of the complexities of partitioning

14. SQL Tooling and Development
2/17/2019 9:01 AM
demo
SQL Tooling and Development
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. V1: Address the needs of 95% or more web and departmental application
Compatibility Goals
Support common application patterns
Logical administration
Patterns work for SDS and SQL
V1: Address the needs of 95% or more web and departmental application

16. Sample of SQL Compatibility
In Scope for v1
Out of Scope for v1
Tables, indexes and views
Stored Procedures
Triggers
Constraints
Table variables, session temp tables (#t) …
Distributed Transactions
Distributed Query
CLR
Service Broker
Spatial
Physical server or catalog DDL and views

17. Connection Model Use existing client libraries
ADO.NET, ODBC, PHP
Client libraries pre-installed in Azure roles
Support for ASP.NET controls
Clients connect directly to a database
Cannot hop across DBs (no USE)

18. Logical vs. Physical Administration
SDS focus on logical administration
Schema creation and management
Query optimization
Security management (Logins, Users, Roles)
Service handles physical management
Automatically replicated with HA “out of box”
Transparent failover in case of failure
Load balancing of data to ensure SLA
DBA role places more focus on logical management

19. Support existing and new forms of deployment
Support for basic deployment options
SQL scripts work (but not attach database)
Geo-location of Windows Azure compute and SDS data
Support for Application and multi-server management model
Support for application packages
Cloud or on-premise is a deployment time choice
Visibility of data across on-premise and the cloud
Support existing and new forms of deployment

20. Security model is 100% compatible with on-premise SQL
Uses regular SQL security model
Authenticate logins, map to users and roles
Authorize users and roles to SQL objects
Limited to standard SQL Auth logins
Username + password
Future AD Federation, WLID, etc. as alternate authentication protocols
Security model is 100% compatible with on-premise SQL

21. Platform Readiness (EHA)
Exchange Hosted Archive (EHA) is high scale archival service
Runs on SDS infrastructure
In production prior to SDS v1
Rebuilt to address cost and scale issues
Reduced COGS with increased customer and business benefit:
Larger scale (e.g. larger customers ~20TB+ each)
More self-managing (e.g. fault-tolerance)
Better query performance for fan-out
Faster provisioning of new customers

22. SQL Services Opportunities and Futures
Partitioned databases
Geo-location and geo-redundancy
Distributed query
Security w/AD, WLID, etc
Support for multiple levels of hardware and software isolation

23. Commercial Availability (V1)
Release Plan
MIX ‘09
TechEd
WWPC
Migration
PDC
Mar 09
May 09
Jul 09
Nov 09
Sep 09
Apr 09
Jun 09
Aug 09
Oct 09
Internal Adoption
SDS Invitation
CTP
Azure Invitation
CTP
Commercial Availability (V1)
SDS Invitation CTP – On-board invitation-only customers + some current
Azure Invitation CTP – On-board early adopters onto the Azure platform
Commercial Availability with Windows Azure in 2009
Sign up for notification of our CTP:

24. Key Takeaways Delivery of rich relational database service – PDC ’09
Integrated part of the SQL Data Platform
Key capability of the Azure platform

25. SQL Server Word of the Day
Monday, May 11
POLICY-BASED
MANAGEMENT
*Game cards may be picked up at the SQL Server booths in the TLC

26. SQL Server Community Resources
Connect: Local Chapters, Special Interest Groups, Online Community
Share: PASSPort Social Networking, Community Connection Event
Learn: PASS Summit Annual Conference, Technical Articles, Webcasts
More about the PASS organization
The Professional Association for SQL Server (PASS) is an independent, not-for-profit association, dedicated to supporting, educating, and promoting the Microsoft SQL Server community.
Become a FREE PASS Member:
Learn more about the PASS organization
Additional Community Resources
SQL Server Community Center
TechNet Community for IT Professionals
Developer Center
SQL Server 2008 Learning Portal

27. Additional Resources External Resources
SDS Team Blog:
SDS Forum:
External Resources
MSDN Dev Center:
SQL Server 2008 Business Value Calculator:

28. Resources www.microsoft.com/teched www.microsoft.com/learning
Sessions On-Demand & Community
Microsoft Certification & Training Resources
Resources for IT Professionals
Resources for Developers
Microsoft Certification and Training Resources

29. Complete an evaluation on CommNet and enter to win!

30. 2/17/2019 9:01 AM
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.