1. Vision, Mission and Core Values
M. A. irfan

2. Institutions are rarely murdered. They meet their end by suicide..
They die because they have outlived their usefulness,
or fail to do the work,
That the world wants done
(Harvard president
Lawrence lowell, )

3. outline
Mission
Vision
Core values

4. 1. mission

5. Mission statement A brief declaration of why the organization exists
It provides the foundation on which we will build our products and services
It identifies to whom we are delivering our products and services

6. Uses of mission statement
To gain commitment
To serve as a communication device
To serve as a marketing slogan
To set expectations
To initiate dialogue

7. Creating a mission statement
Q1. why does the organization exist? What is its value for its customers? Q2. who is the organization's customer base? Q3. what functions does the organization perform for its customers? Q4. how does the organization do its work or fill its functions? Q5. if the organization did not exist, what would be absent in the marketplace?

8. The effect of mission statement
Related Entity
What the mission statement Explains
Customer
Why the organization exists and what type of products are offered
Employee
What makes the organization unique

9. Example :NTU
A great global university founded on science and technology, nurturing leaders through research and a broad education in diverse disciplines. 

10. Example Mission statement
Provision of a high quality, accredited education producing competent graduates who meet the needs of the labor market, conducting applied research and offering quality community services to develop Qassim Region and to contribute to the building of a knowledge based economy, achieving all goals by using the most advanced techniques in management, technology and information processing, by fostering national and international partnerships, and by boosting university's resources.

11. How do you a build a future from the future ?
2. vision
How do you a build a future from the future ?

12. Vision statement
A declaration describing where the organization is going or what its future will be
It is more idealistic and inspiring than a mission statement

13. Creating a vision statement
Q1. where would you like to see the university in 3-4 years? Q2. how will you measure your vision statement?

14. The effect of vision statement
Related Entity
What the vision statement Explains
Customer
Where the organization is going, and to expect in future
Employee
What direction the organization is taking
What areas of specialization will be needed in future
What timeline is anticipated

15. Vision
To become a nationally distinguished institution of higher education,
supporting sustainable development in Qassim Region,
and helping to advance knowledge based society

16. Example NTU
First, vision for NTU as a great global research university.
Second, vision for NTU as a UNIQUE global leader and pioneer, and a testbed for transformative innovations and practices that are widely adopted across Singapore and around the world
Third, vision for NTU as a transformative leader in education
And finally, our vision for NTU to engage with global industry

17. Example 1:
The National University of Sciences and Technology (NUST) aims to emerge as a leading research intensive university of Pakistan, comparable to the top universities of the world within the next 10 years.  It will be a comprehensive, residential university, responsive to technological change, dedicated to excellence and committed to international education perspective. The University will fulfill its responsibility of graduating culturally enlightened, technologically knowledgeable, and academically competent and research- oriented productive citizens who are prepared to lead, to inspire, and to serve humanity.  The University commits itself and all its resources to this trust and responsibility.

18. 3. Core values

19. Value statement
It guides how our executives, managers and employees with behave in the present and future

20. Defining core values
Q. what qualities the organization expects in its executives, managers and employees?

21. The effect of core values
Related Entity
What the core values Explain
Customer
How does the organization interacts with its customers
Employee
The behaviors expected of those representing the organization

22. Example 1: Qassim university
ORIGINALITY: JUSTICE: TRANSPARENCY: QUALITY: CREATIVITY: TEAMWORK: INTEGRITY:

23. Example 2:
we value integrity, service, taking pride in our work and sharing ideas

25. references
10 steps to successful strategic planning by susan barksdale and teri
Strategy in action by Thomas zweifel and Edward borey