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Advance Digital marketing course overview 8

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Presentation on theme: "Advance Digital marketing course overview 8"— Presentation transcript:

1 Advance Digital marketing course overview 8
Digital Marketing Strategy Website Devlopment SEO – Search engine optimization Google Adwords (PPC) Google Analytics Marketing E-Commerce

2 Advance Digital marketing course overview 7
Online lead generation Blogging and adsence marketing Content marketing Affiliate marketing Social media marketing Facebook marketing Youtube marketing

3 Advance Digital marketing course overview 8
Twitter marketing Linkdin marketing How to Grab Freelancing Project Video Making and Editing Creating Animation Video Image Compression and Editing Screen recording

4 WHAT IS DIGITAL MARKETING ?
Whether you’re looking for a new career in digital marketing or just wish to add digital to your existing skillset, the Digital Marketing course will prepare you to become a complete digital marketer and make you industry ready on day one.  Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, , and their websites to connect with their current and prospective customers.

5 Advance Digital marketing course overview 8
Advance keyword skills Free extension and tools Free wordpress themes Online Display Ads Google Certificate – Total nine (9) certification

6 DIGITAL MARKETING

7 WHAT IS DIGITAL MARKETING ?
Digital marketing is one of the world’s fastest growing programme, this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

8 CONTENT DIGITAL MARKETING OR ONLINE MARKETING BASE IS CONTENT MARKETING TEXT , IMAGES, VIDEOS MESSAGE - SENT TO OUR TARGETTING AUDIENCE FOR SPECIAL ACTIVITY ONE IMAGE OR VIDEO = 1000 OF WORDS

9 DIGITAL MARKETING VS TREDITIONAL MARKETING
OUTBOND MARKETING NEWS PAPER TV ADS RADIO ADS BANNERS PAMPLATES HORDINGS ONLINE MARKETING/INBOUND MARKETING SOCIAL MEDIA POSTING ADWORDS SEO YOUTUBE VIDEOS WEBSITE RELEVANT AND ATRACTIVE CONTENT (BASE OF DIGITAL MARKETING)

10 DIGITAL MARKETING WORKS
STRATEGY CREATE WEBSITE SOCIAL MEDIA FACE BOOK TWITTER YOUTUBE LINKEDIN INSTAGRAM Pintrest Tumbler Delicious Digg Reddit Stumble upon flicker

11 DIGITAL MARKETING WORKS
(PPC) GOOGLE ADWORDS Social media marketing (FACEBOOK, YOUTUBE,INSTA,TWTR,LNKDN) Seo VIDEO MARKETING Freelancing Service agency Online earning a. Adsense b. Affiliate c. Youtube video d. Branding as affiliater Ecommerce (self product selling plateform) Online course ( udemy ) JOBS

12 TOP EXAMPLES Google PAYTM 2010 VIJAY SEKHAR OLA 2010 BHAVISH AND ANKIT
OYO SNAPDEAL KUNAL AND ROHIT FLIPKART SACHIN AND BINNY SHOPCLUES 2011 SANDEEP AND SANJAY AMAZON JEFF BEJOF YOU TUBE 2005 – 2006 FACEBOOK 2004 JIO

13 WEBSITE TYPES STATIC -FIX DYNAMIC – NOT FIX LIKE AS OLX & FACE BOOK
SITE WILL BE MAKE ON WORD PRESS WORD PRESS IT’S A PHP BASE WHICH PROVIDE UNLIMITED THEMES AND EASY TO MAKE WEBSITE FOR THAT PERSON WHO DON’T KNOW ABOUT CODING SUCH AS HTML . XML. PHP

14 WEBSITE Vs Shop WEB – VERTUAL STORE CANNOT TOUCH AND FEEL 24X7 open
ITS CHEAP ALL OVER THE WORLD CONTENT PHISYCAL STORE TOUCH AND FEEL LIMITED BOUNDRY LIMITED AUDIENCE MORE EXPENSIVE SPACE PROPERTY PLACE CONFIGRATION PRODUCTS AND GOODS

15 DOMAIN AND HOSTING DOMAIN AND HOSTING DOMAIN NAME AS LIKE AS SHOP NAME
ONLY ONE TIME INVESTMENT CONTENT AND DESIGNING

16 EXTENSIONS EXTENSIONS 1.TOP LEVEL DOMAIN .COM , . IN . ORG
2.TLDCC COUNTRY CODE .IN , .UK , .CO.IN, AU , EU , 3.GTLD GENERIC TOP LEVEL DOMAIN .NEWS , .INSTITUTE . , .ONLINE

17 SHARED 3000 VIRTUAL PRIVATE SERVER 30000 DEDICATED 300000
HOSTING SHARED VIRTUAL PRIVATE SERVER DEDICATED

18 GOOGLE CHROME MOZILA OPERA FIREFOX SAFARI INTERNET EXPLORER
BROWSERS GOOGLE CHROME MOZILA OPERA FIREFOX SAFARI INTERNET EXPLORER

19 SHORT CODE HTML – HYPER TEXT MARKUP LANGUAGE
CSS Cascading Style Sheet XML - EXTENSIVE MARKUP LANGUAGE PHP – HYPER TEXT PRE-PRO-CESSOR HTTP – HYPER TEXT TRANSFER PROTOCOL SECURE HTTPS SSL CERTIFICATE URL : UNIFORM RESOURCE LOCATER IP ADDRESS : INTERNET PROTOCOL WWW : WORLD WIDE WEB

20 Website designing Domain Hosting Sub domain Control panel SSL
Wordpress install Theme change Theme structure content Link and new tab setting Image

21 Website development Posts Theme customization Menu creation Sub menu
Menu linking to other site Internal linking Full with page Home page and blog page setup Post page selection Permalinks setting

22 Website development Image optimization Banner designing Page builder
Page set up Elementor full canvas Self theme customization Adding map Save section Ready templates Forms fill up (lead form)


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