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Magazine Media – Market overview The basics

Published byFranklin Warner Modified over 5 years ago

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Presentation on theme: "Magazine Media – Market overview The basics"— Presentation transcript:

1 Magazine Media – Market overview The basics

2 Source: NRS PADD January – December 2016

3 Source: NRS PADD January – December 2016

4 Source: NRS PADD January – December 2016

5 Source: NRS PADD January – December 2016

6 Source: Source Frontline Distribution.

7 AD SPEND

8 £877 million spent on magazines in 2016
Note: Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot advertising, broadcaster VOD, sponsorship, advertiser funded programming and product placement. Radio includes branded content. Internet pure play excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pureplay and digital revenues for newsbrands, magazine brands and broadcaster VOD. Source: Advertising Association/Warc Expenditure Report,

9 Note: Figures in brackets show percentage point difference vs 2014
Note: Figures in brackets show percentage point difference vs Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot and broadcaster-only VOD. Radio data excludes branded content. Internet excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Percentages do not sum to 100 due to differing methodologies for calculating internet pure play and digital revenues for the newsbrands and magazine brands. Source: Advertising Association/Warc Expenditure Report,

10 Source: NMR January – December 2016

11 Top Magazine Advertisers
1 6 11 16 2 7 12 17 3 8 13 18 4 9 14 19 5 10 15 20 Source: NMR January – December 2016

12 Forecast (AA/warc) £942m £900m £876m DIGITAL REVENUE SET TO INCREASE BY 9% IN 2017 Magazine media ad spend by platform 2015– 2017 Source: Advertising Association/Warc Expenditure Report

13 CIRCULATION

14 Source: ABC: January – December 2016 (consumer titles) I Ofcom

15 Source: ABC: January – December 2016 (consumer titles) I Ofcom

16 AVERAGE EDITION CIRCULATION BY MARKET SECTOR (MILLIONS)
Source: ABC: January – December 2016 (consumer titles)

17 REACH

18 Source: NRS PADD January – December 2016

19 Magazine media monthly reach
MOBILE DIGITAL PRINT ANY Source: NRS PADD January – December 2016

20 MAGAZINE MEDIA MONTHLY REACH BY age
Source: NRS PADD January – December 2016 GB adults 15+

21 MAGAZINE MEDIA MONTHLY REACH BY gender
Source: NRS PADD January – December 2016 GB adults 15+

22 MAGAZINE MEDIA MONTHLY REACH BY social grade
Source: NRS PADD January – December 2016 GB adults 15+

23 MAGAZINE MEDIA MONTHLY REACH BY working status
Source: NRS PADD January – December 2016 GB adults 15+

24 AUDIENCE

25 50% 17% 45% Source: NRS PADD January – December 2016

26 49% 21% 30% Source: NRS PADD January – December 2016

27 66% 18% 39% Source: NRS PADD January – December 2016

28 56% 13% 15% Source: NRS PADD January – December 2016

29 53% 16% 43% Source: NRS PADD January – December 2016

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