1. Informative and Persuasive Speeches
Defining Main Differences

2. Informative vs. Persuasive Speeches
Generally follow a similar overall structure:
Introduction
Body
Conclusion
They both require support
They both require credibility
They both require solid delivery
Persuasive speeches demonstrate values more directly.

3. They Differ in Purpose Informative Speeches Persuasive Speeches
To Demonstrate or Show
To Explain
Persuasive Speeches
To Convince or Argue
Change a position (or policy)
Reinforce or reaffirm a position
Instill a position
Act on a position
Sometimes there is a thin line between the two types of speeches.

4. Introductions Attention Step Credibility Statement Mention of Topic
Preview Statement

6. They Differ in Organizational Pattern
Topical
Chronological
Spatial
Causal (Cause and Effect)
Problem-Solution
Problem-Cause-Solution
Comparative Advantages
Monroe’s Motivated Sequence

7. Pick The Pattern and Type of Speech
To show you the best way to clean a car.
To discuss the benefits of exercise on the heart.
To compare and contrast three types of teaching methods for basic math.
To convince city council to demolish an abandoned building.
To illustrate why you need to make changes to the current English curriculum.

8. Persuasive Speeches Need Justification
Logos (Logic)
Pathos (Emotional Appeals)
Ethos (Ethics or Credibility) Values
Credos (Religious Appeals)

9. Both Require Credibility
Knowledge
Trust
Goodwill
Common Ground
Identification
Authority
Dynamism
*Trust is Key to Credibility
and Persuasion

10. What did we learn today?
Persuasive and informative speeches generally have a similar overall structure.
The placement of values creates persuasion.
Persuasive speeches require different organizational pattern in the body of the speech.
Persuasive speakers need to justify arguments more.
Trust is the most important element of credibility.
You can trust Doran will teach well and contribute to the college.