1. USE FISH BAIT to Maintain the CAN DO Attitude
Prepared by
Jim Messina, Ph.D.

2. Commit to FISHing in Your Organization
Commit yourself and your organization to the four keys of FISH through a culture statement which emphasizes :
Choose your attitude
Play
Make their day
Be there

3. Remember this Culture Statement:
As you enter this place of work choose to make today a great day - Your colleagues and customers and you will be thankful. Find ways to play - We can be serious about work without being serious about ourselves. Stay focused in order to be there when your customers and co-workers need you. Should you feel your energy lapsing try this surefire remedy: Find someone who needs a helping hand, a word of support, or a good ear – and make their day!

4. Commit to the Can Do Attitude!
Encourage your staff to become the LITTLE ENGINES THAT COULD
Help them to Think they Can become more than they ever thought they could become!
Encourage them to believe: I think I can!

5. What Do You Do First to make FISH a reality?
Introduce the FISH Culture concept to your leadership team and then to your workers
Create a Culture Enhancement committee to help organize how FISH can become a reality in your organization
Pilot and try things out - some will work and others will not but do not tie yourself into “it must be this way” attitude
In a positive work environment it’s not about taking things away - It’s about learning every day and finding solutions that allow people to have an energized culture

6. Learn to PLAY Invite your workers and leaders to play
Play is the lighthearted feeling you release inside of people when they are enthused, committed, and free of fear
Play must come from within you so you can only invite play from others if you are playful
Play requires trust and shared commitment of coworkers to make playfulness possible at work

7. Learning to Play
Play happens naturally in a healthy workplace where people are free to be passionate about their work and accountable to their teammates
Look for opportunities to bring a lighter tough to interactions with customers and teammates
Owners, managers and employees must play together to make PLAY a “state of being” in your organization!

8. Benefits of Play
The more management and workers play the more creative problem solving occurs
The more open the door to employees you allow, the more ownership and input they will provide for problem solving, suggesting innovations and improvements
Allowing them to play will interestingly increase productivity

9. Learn to: Make Their Day!
In the FISH Environment the work setting is the stage and the workers and customers are members of the cast
The goal is to make a memory for workers and/or customers so that when they leave you, they have something they will want to remember and share with others
The goal is to engage one person at a time
There is nothing quite as powerful as turning your attention away from yourself and asking how you might connect with another human being, customer, family member or colleague and “make their day”

10. 5 Essentials to Make a Business Successful
Customer enthusiasm
Employee satisfaction
Ability to generate profits
Growing your market
Continuous improvement
Making Their Day will directly impact each of the five essentials for successful businesses

11. Making Their Day is focusing on Customers & Employees
You stop focusing on what you want and you start focusing on what the people you are serving want
It is like treating all people you serve as if they were long trusted friends
Goal is to be so effective that you are able to be helpful to others no matter what their needs are
The better you become doing what you do the more people will come to be served by you and more you feel great! Profits won’t be bad either!

12. What is the Goal of our Journey in life?
Is it to make millions?
So that we can become happy?
Maybe the lesson in Making their Day is: The only way to be happy in this life is to get outside yourself and serve others
That is a journey which Making their Day takes you on!
The owner must see the organization not as an investment but as a mission for real change to occur in Making their Day!

13. Impact of organization based on TAKING from others
Customers have their defenses up
Workers try to make as much as they can on each call because they think they might never see that customer again
Management tries to squeeze profits from every corner
Employees focus on what they can GET rather than on what they can GIVE

14. Impact on Organization focused on GIVING to others
When you look outside yourself and concentrate on helping other people
You discover a satisfaction you never imagined could happen
As you serve more people
More people come to be served
As you serve more people you feel great!

15. Making their Day & FISH is a philosophy not a program
A philosophy is not implemented it is:
Explored
Chosen
Believed
Practiced
It is a way of living your life not only at work but in all aspects of your life!
It is not just another program to be tried!

16. Impact on customers of Make their Day
Customers have a real need which impacts their life or they would not be contacting your for your service
Remember that their needs are “real life” problems and issues which need a resolution-you are not just taking care of the problems you are taking care of people
By solving their problem for them in a straightforward pricing model you take away their fear and the bargaining and can focus more on their concerns and needs
You provide for them something that works for them rather than something that just works for you

17. In Making their Day Bosses need to change
Bosses need to learn to:
Really listen to their employees and really hear out their concerns, fears, and reactions to the work of the organization
Give their employees freedom to make decisions which have financial repercussions-without shooting the messenger
Commit themselves to the value that: ”We have nothing of greater value than our people”
Be patient with their employees and show them they are valued

18. Learn to Be There or Be Present!
Being fully present to customers, coworkers, employees is Being There
It is not dwelling about what has happened in the past or worried about what may happen in the future
It is being fully attuned to opportunities that develop and to the needs of the people you encounter by being fully present when you are interacting with them
By Being There, you gain a healthy perspective and capacity for greater focus and creativity

19. Being There is: All about who you are, not what you do
All about “who you are being” as you do the work you have been paid to do
Not just being physically present to others but it is being “fully present” to them
Not being distracted by the other things in your life which interfere with your focusing on the person you are with at the time
Being there for customers and coworkers physically, emotionally and spiritually

20. Being There is Being a Team with your Coworkers
Being There teams rank high in:
Teamwork
Positive team attitude
Communication
Support for others
Satisfaction within the team
Having a say within the team
Seeing in others what others do not see in them

21. Here are some things to help You Be Present
Keep a picture or small reminder card of who you are being there for
Be sure you are not just saying things out of routine with no realization you are not present to the person you are speaking to
Helping a person with something way outside of the realm of the work you are there to be doing for them
Spending time with lonely and isolated people who need more than just getting a job done
Look straight into the eyes of the person you are speaking to, to assure them you are present

22. Here are some more things to help You Be There
Letting go of the need to sacrifice your family life by working all hours of the day and night and Being There for your family members more
Do not allow cell phones, beepers or PAD’s to distract your focus from the person you are talking with at the time, keep your eyes on the person
Keep in mind: How do you want to be remembered by the people you engage every day on your job

23. Choose Your Attitude!
Ask yourself this question: Is the attitude you are choosing right now the one you want?
Do you believe your feelings are under your control and no one makes you feel the way you are feeling right now except for you?
This is the TEA system available on
The message of the TEA system is that people can only control three things in their lives: their Thoughts, Emotions, and Actions

24. TEA System
Thoughts
Emotions
Actions

25. The TEA System

26. Lessons from the TEA System
You must first change the way you think about work! You must recognize that your attitude at work is your choice and no one but you can make your attitude poor!
Second you then must change the way you feel about work based on the way you have changed your thinking about work and realize that your feelings are your choice as well and no one but you determines how you feel about things!

27. Lessons from TEA
Third then once you changed the way you Think and changed the way you Feel or Emote about work then you can proceed with changing your behaviors or actions on the job to be more positive and FISH-like
We call the TEA system a system of recovery, in the work place it is a recovery plan for the morale of the workforce in an organization so they can acquire the CAN DO Attitude!

28. Choose Your Attitude Means having integrity!
It is doing what you’re going to do when you say you’re going to do it!
Being a person of integrity and making sure your word is your bond with people
If you promise to be there on time and do a good job for them, then do just that and choose to be there for them in a playful way so as to make their day!

29. Some questions about attitude to ask yourself
Why am I here at this workplace?
What am I doing this work for?
What’s important to me?
What is the worst possible thing that could happen if I choose today to be positive and maintain my “CAN DO” attitude of The Little Engine that Could

30. References
FISH! A Remarkable Way to Boost Morale and Improve Results (2000) by Stephen C. Lundin, Ph.D., Harry Paul and John Christensen. Hyperion Books, New York
FISH! Tales Bite-sized Stories. Unlimited possibilities (2002) by Stephen C. Lundin, Ph.D., Harry Paul and John Christensen. Hyperion Books, New York
FISH! Sticks Make Change Stick (2003) by Stephen C. Lundin, Ph.D., Harry Paul and John Christensen. Hyperion Books, New York
FISH for Life (2004) by Stephen C. Lundin, Ph.D., John Christensen and Harry Paul, Hyperion Books, New York
When Fish Fly: Lessons for Creating Vital and Energized Workplace from the World Famous Pike Place Fish Market (2004) by John Yokoyama and Joseph Michelli, Hyperion Books, New York
Catch! A Fishmonger’s Guide to Greatness: Stop Floundering and Become More Effective in Your Life and Work (2004) by Cyndi Crother and the Crew of World Famous Pike Place Fish, Berrett-Koehler Publisher, San Francisco, CA
Where can you get the Fish books?
Graphics come from