1. Kirk Clausen, Solutions Engineer Flexera Software
The Business Value of ITSM and Software License Optimization Integration
Kirk Clausen, Solutions Engineer
Flexera Software

2. IT Service & License Management Challenges
Complex Contracts
IT Self Service
Terms and Conditions
Mergers and
Acquisitions
M&A
Virtualization
Help Desk Costs
IT Silos
Bring Your Own Device
Cloud
Global

3. Software License Optimization –
Go From Software Asset Management to License Optimization
Software License Costs and Risk
Software License Optimization
Level 4
Optimized
Automated entitlement based license management and optimization; Minimize license consumption and software spend
Level 3
Continuously Compliant
Automated Entitled vs. Consumed license reconciliation; SAM processes to manage contracts and maintain continuous license compliance
Level 2
Managed
Perform purchased versus installed license reconciliation on an ad hoc basis; point-in-time management of licenses and contracts
Traditional SAM
Level 1
Installed
Identify software and hardware installed

4. How it Works Apply entitlements to minimize license consumption
Optimized License Position
Product Use Rights
Library
Reconcile purchases with installations
License Compliance Position
Stock Keeping Unit (SKU) Library– Automated PO Processing
Application Recognition
Hardware Inventory
Software Inventory
Application Usage
Inventory Data
Entitlement Data
Purchase Orders
Contracts

5. ITSM Solutions Provide “Level 2” SAM
CMDB
Level 2 Maturity = Ad Hoc License Management But most enterprises have a need to achieve a higher level of SAM Maturity…

6. Evolving SAM to Software License Optimization
License Reconciliation
Point-in-Time Snapshots  24x7 Compliance
Minimum Automation  Maximum Automation
High Risk  Low Risk
Overspending  Optimized Spending
Reactive  Proactive Planning and Negotiations

7. Software License Optimization Delivers Rapid ROI
Software Licenses Represent
20-35%
Of Total Enterprise IT Spend
Software License Optimization Can Result In
5-25%
Savings On Your Software Spend

8. The Power of Integration
IT Service Management
Software License Optimization +
Simplify and automate IT processes on premise, on demand, and from mobile devices
Allow enterprises to track, manage and optimize their software licenses and spend
Improve IT operational efficiency, increase end-user satisfaction, minimize license compliance risk, and reduce software costs

9. Working Together: ITSM and Software License Optimization
Incident
Problem
Change
Request
Atrium
CMDB
Automated:
Identification and Normalization
PO Processing and License Reconciliation
License Optimization
Enterprise
Data
Software License Optimization Solution
App Recognition
SKU
Library
Data Sources:
BMC ADDM
Microsoft SCCM
Active Directory, HR
Procurement, ERP
Others
Product Use Rights

10. Integration Benefits : 1+1 = 3
Benefits of ADDM Integration:
Hardware and Software inventory from ADDM is used to produce an accurate license position in License Optimization Solution
Benefits of Atrium CMDB Integration
Data Flow from BMC Atrium to License Optimization Solution
Hardware Asset Status, Asset Role, Asset Ownership, etc. supports license optimization
Examples:
Asset Status:
Retired hardware assets– reclaim licenses
Ownership:
Apply product use rights– e.g. Right of Second Use
Analyze License Consumption by Business Unit/Location
Role: Backup / Failover Server
Apply DR/Failover rights to reduce server license consumption

11. Integration Benefits : 1+1 = 3
Benefits of Atrium CMDB Integration
Data Flow from License Optimization Solution to BMC Atrium
Normalized list of software titles that supports improved ITSM functions in BMC
Examples:
Incident & Performance Management:
Computer performance issues– look at installed software; shorten mean time to repair (MTTR)
Change Management
New version of SQL Server is released– which machines should be involved in the change?
Add capacity to UNIX partition – what is impact to my IBM license position?

12. Working Together: Leverage the Combined Strengths
World class IT Service Management solutions
Cloud Management
Data Center Automation
IT Business Management
IT Service Management
Self-Service
Application Management
Consumerization of IT
World class Software License Management and Optimization solution
Cross-platform Discovery, Inventory and Application Recognition Library to accurately determine what’s installed in your environment
Automated PO processing and license reconciliation using our 600,000 item SKU Library
License optimization for key vendors such as Adobe, IBM, Microsoft, Oracle, SAP and Symantec, to reduce ongoing costs for software
Combining BMC with FlexNet Manager Suite provides a complete IT Service Catalog, CMDB, Software Asset Management and Software License Optimization platform

13. Enhancing ITSM Operational Activities with Software License Optimization

14. Questions
Kirk Clausen Solutions Engineer, Flexera Software Mike Jurczak Account Manager, Flexera Software