1. 2016 Annual Meeting
Friday, June 24, 2016

2. MDHHS RFP for community coalitions focused on obesity reduction
RFP to assist community coalitions in implementing components that will further healthy lifestyles and help prevent obesity
Healthy Eating Goal: Increase the percentage of individuals in the state who consume foods consistent with the Dietary Guidelines for Americans, with an emphasis on fruits and vegetables
Priority objective: Improve the availability and promotion of healthy foods in community settings that reach underserved adults and families
Work with owners or leadership in retail and implement promotion and messaging campaigns that increase awareness of healthy items and limit unhealthy messages in retail, restaurants, and similar settings

3. Source: Detroit Wayne County Health Authority and Michigan Department of Community Health study of the Michigan Behavioral Risk Factor Survey. Reweighted using Wayne County demographics, December Differences shown between zip codes are not necessarily statistically significant. Link:

4. Grocery-store based intervention in Southwest Detroit
Category
Strategy
Placement
Place healthier foods and beverages in multiple prominent locations throughout the store
Price
Offer price discounts for healthy eating options or none for unhealthy eating options
Promotion
Use point-of-purchase signs to promote healthier foods and beverages
“Healthy Grocers Award”
Benefit your business
Improve the health of the community
Healthy Eating Research – Building evidence to prevent childhood obesity, RWJF
Improve the healthfulness of foods and beverages sold by existing food retailers in underserved communities

5. Phased interventions Promotion Pricing Placement
Fruit and vegetable promotion
Healthy recipe promotion
Discounts on healthy bundle packages during cooking demonstrations
Bundle placement and promotion
Produce structure changes
Produce promotion ties nutritional benefits to Dietary Guidelines for Americans
Recipes selected for promoted produce 1) acquired from USDA ChooseMyPlate.gov and 2) work well for local grocery stores
Promoted materials are English/Spanish bilingual and are family-friendly

6. Cooking demonstrations will be conducted by Chef Paul Penney, who is part of the Chefs Move to Schools initiative, run by the U.S. Department of Agriculture
First Lady Michelle Obama is calling on chefs to join the fight against childhood obesity by adopting a school and working with teachers, parents, school nutrition professionals and administrators to help educate children about food and to show them that healthy eating can be fun

7. Next Steps
Cooking demonstrations and other interventions scheduled to take place through September 2016
Communications campaign (Facebook & Twitter) will continue to promote Dietary Guideline-based resources through September 2016
Strategic planning session to determine coalition- wide direction
Exploration of other ways to support MOTION Coalition activities (system or policy interventions)