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Copyright © Bloomsbury Publishing Inc All rights reserved

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1 Copyright © Bloomsbury Publishing Inc. 2013 All rights reserved
Copyright © Bloomsbury Publishing Inc All rights reserved. No part of this presentation covered by the copyright hereon may be reproduced or used in any form or by any means–graphic, electronic, or mechanical, including photocopying, recording, taping, or information storage and retrieval systems–without written permission of the publisher. ISBN:

2 CHAPTER SIX The Catwalk

3 FASHION MODELS Individuals engaged to wear the apparel and accessories for fashion shows, advertisements, or magazine covers or editorials Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

4 FASHION MODELS The fashion press watches international shows each year to see who will be the “new face” of the season Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

5 FASHION MODELS The backstage pace at a fashion show is chaotic
Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

6 MODEL CLASSIFICATIONS
Commercial models work in the mass-market or for-profit side of the business Editorial models are younger and extremely thin, with a more edgy look Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

7 MODEL CLASSIFICATIONS
Carmen Dell’Orefice started her modeling career at the age of 15 and continues modeling in her 80s Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

8 MODEL CLASSIFICATIONS
Model China Machado spent three years as a house model for Givenchy before becoming the highest-paid freelance model in Europe during the middle of the twentieth century Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

9 MODEL CLASSIFICATIONS
Petite Plus size Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

10 MODEL CLASSIFICATIONS
Young Hudson Kroenig started his career as child model walking the Chanel runway. Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

11 MODEL CLASSIFICATIONS
Male models fit into the editorial and commercial categories, just as their female counterparts Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

12 CAREER OPPORTUNITIES FOR MODELS
Runway models Models for photo shoots Advertising models Television commercial acting Fit and showroom models Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

13 CAREER OPPORTUNITIES FOR MODELS
Commercial models find consistent and well-paid work in catalogues Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

14 MODELING AGENCIES Mother agency Bookers Open call Go-see Casting call
Portfolio Tear sheets Stats Callback Booking Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

15 MODELING AGENCIES Information about the model, including photographs, and the agency contact information are printed on comp cards Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

16 THE DOWNSIDE OF MODELING
Modeling scams Modeling is a bad job Forging a better world for models Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

17 Modeling Scams Be suspicious if the agency:
Asks for a fee to represent you Says you can work full- or part-time Says “real people” should apply Charges you money to take their classes, before you are eligible for modeling work Sends you to an unprofessional photo shoot Requires a particular photographer Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

18 Modeling Is a Bad Job Work in fashion modeling is typically on a per-project, basis, similar to day laborers Common start-up costs require reimbursement to the agency Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

19 Forging a Better World for Models
The Council of Fashion Designers of America (CFDA) created a health initiative to address extremely young and exceedingly thin models walking fashion shows Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

20 PROFESSIONAL VERSUS AMATEUR MODELS
The decision to use professional versus amateur models frequently depends upon the show budget Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

21 PROFESSIONAL VERSUS AMATEUR MODELS
Amateurs may be scouted and trained to model for a fashion student-produced show Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

22 PROFESSIONAL VERSUS AMATEUR MODELS
A model release form allows show producers to use the models’ images for publicity purposes Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

23 NUMBER AND ROTATION OF MODELS
The individual model lineup sheet helps to clarify each model’s order of appearance, outfit, shoes, hosiery, accessories, and props Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

24 NUMBER AND ROTATION OF MODELS
Several models can appear on the runway at the same time Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

25 MODEL RESPONSIBILITIES
Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

26 BEAUTY ON THE RUNWAY After the show theme is established, the hair and makeup personnel start working on enhancing the image to be portrayed by the models Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

27 Show Image Rooney Mara was the muse for Calvin Klein designer Francisco Costa’s fall collection Models wore garments inspired by the film The Girl with the Dragon Tattoo Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

28 Show Image Makeup, hair, and nail polish enhance the designer’s overall creative image Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

29 Beauty Professionals A select group of beauty professionals is hired each season to create beauty images through makeup and hair at the fashion shows Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

30 Amateur Model Look Book
If a local hair salon or makeup studio cannot be found to volunteer, the model coordinator is responsible for the look of the models Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

31 CHOREOGRAPHY Opening the show Entering the stage or runway
Planning the runway walk with paces, pivots, and pauses Exiting the stage or runway Ending the show Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

32 CHOREOGRAPHY When working with two or more models, the model on the left is considered the lead model. Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

33 CHOREOGRAPHY A fashion show finale allows the audience to recognize the designer, models, and the clothing that has been presented Everett, Swanson Ch 6 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013


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