1. No such thing as a new idea.
Programs
No such thing as a new idea.
Gunsmoke on Radio Gunsmoke on TV

2. Golden Age of Radio1930’s –40’s
Radio Talent came from – Vaudeville, Stage and Movie
Orson Welles War of the Worlds 1936 showed the power of Radio.

3. Television Programs Talent came from Popular Radio Shows
Broadway Stage
Movies

4. Golden Age of Television 1950’s
Live TV – centered in New York
Great quality
On a Stage (like a play)
One time only productions
Black list- Sponsors needed control over talent (Fear of Communism)
No quality way to record (Videotape 1956)

5. Victims of Hollywood's Blacklist Trumbo trailer
Trumbo trailer
1953 Oscar best screenplay Roman Holiday under the namesJohn Dighton and Ian McLellan Hunter
1956 drama The Brave One won an Oscar for Best Story it was written under the pseudonym of Robert Rich. When Robert Rich's name was called on Oscar night, nobody came to the stage. The head of the screenwriters guild accepted the award.
IMDB Dalton Trumbo
Playhouse 90 - Requiem for a Heavyweight

6. Industry Goes Hollywood
Shows are filmed. (Can be controlled & rerun)
Variety of locations Westerns
Action – Chase scenes
Revive old Radio shows w/pictures
Gunsmoke – Dragnet.

7. Network Television limited to NBC, CBS, ABC through 60’s Cable expands in the late 70’s By cable was serving nearly 42 million homes or nearly 50 percent US Television Households with Cable 58.0% cable over 50% of the market satellite 29.2 percent of the pay market in February 2007

8. July 2012

9. TRENDS
1.Cutting the cord- People who get some content by over the air or on-line.
(Netflix, Hulu, HBOGo… It's not a permanent situation, either. There are constantly people going in and out of the category).

11. 2.Millennials are more likely to be cord-cutters
Households with an adult under the age of 35 are almost twice as likely to be cord-cutters.

12. 3.Decline in subscription Premium Channels and Rise in Video on Demand.
Total U.S. households that subscribe to HBO, Showtime, Starz and other premium TV channels declined by 6 percentage points from 38% in March 2012 to 32% in August 2013,. Over the same period, households subscribing to Netflix and other subscription video-on-demand services including Hulu Plus and Amazon Prime Instant Video rose 4 percentage points, from 23% to 27%.
-research firm NPD Group

14. Demand- publics wants/needs (advertising)
4 things needed for a successful Technology
Standardized/stable
Affordable
Available
Demand- publics wants/needs
(advertising)